WPP acquires leading ecommerce agency Corebiz
July 18 2022 - 8:00AM
Business Wire
The company will strengthen WPP’s digital
commerce capabilities in Latin America as a part of the VMLY&R
COMMERCE global network
WPP (NYSE: WPP) today announces that it is acquiring Corebiz, a
leading Latin American ecommerce agency specialising in VTEX
implementation, one of the largest enterprise digital commerce
platforms in the region.
Founded in 2013, Corebiz employs over 600 people across Latin
America, with the majority of its headcount based in its São Paulo
and Franca offices in Brazil. The Brazilian operations of the
company will join the VMLY&R COMMERCE global network, with
further regional outposts of the business coming onboard over the
course of the coming year.
Corebiz counts industry leaders such as Whirlpool, Casino Group,
Walmart, Carrefour, Decathlon and Estée Lauder amongst its clients.
It specialises in a range of ecommerce digital solutions covering
three key pillars: acquisition, from creating key visuals for
impactful digital campaigns to driving targeted SEO; conversion,
including CRO and full stack development; and loyalty, spanning
from CRM system implementation to managing consumer data and
running targeted promotional campaigns. As a leading implementation
specialist of VTEX, the agency helps clients reduce time-to-market,
reach audiences across multiple channels, and uncover new growth
areas in Latin America and beyond.
This acquisition reflects WPP’s ongoing investment into
strengthening its commerce offer for clients as consumer needs
continue to change. It is aligned with WPP’s accelerated growth
strategy, building on existing capabilities in the areas of
commerce and technology. WPP is ranked as a Leader in Forrester's
global Commerce Services Wave, and already manages more than $40bn
of direct and $20bn of marketplace GMV for clients and employs
13,500 commerce specialists across its agencies.
Stefano Zunino, Country Manager for WPP in Brazil, said:
“Companies both in Latin America and around the world are looking
to grow their ecommerce capabilities, having seen over the last two
and half years the impact that strong digital commerce strategies
can have on business growth. Corebiz’s market-leading knowledge of
enterprise commerce platforms such as VTEX will further strengthen
our commerce expertise. I look forward to welcoming the Corebiz
team as we expand our offer to clients here in Brazil and
beyond.”
Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE,
said: “Bolstering our creative commerce offering to drive
conversion every day for our clients is an essential ingredient to
creating connected brands. The team at Corebiz are not only experts
in this field, but also share our philosophy for building a
thriving company culture alongside business growth. We’re thrilled
to get our collaboration underway across our client base.”
Felipe Macedo and Renan Mota, Founders and Co-CEOs of
Corebiz, said: “Over the last few years, we have actively
participated in the acceleration of the ecommerce market in Latin
America. Now, our goal is to take this expertise to the rest of the
world. This will only be enhanced by joining WPP and the VMLY&R
COMMERCE network and we are excited to strengthen ecommerce
enablement for VMLY&R COMMERCE's global clients."
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About VMLY&R COMMERCE
VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce
Company. It’s our promise that “Creative Commerce Converts” as we
work to deliver creativity that inspires conversion in the moment –
regardless of channel. We believe commerce is the next great canvas
for creativity, driving both brand equity and commercial impact. By
reinventing how we work – via our Connected Commerce Platform – we
take a unified view of the purchase journey, to arrive at the most
creatively engaging, culturally relevant commerce experiences. That
can be anywhere life intersects with commerce – from physical
stores to e-commerce, branded experiences to out-of-home, content
to product packaging, social commerce to live streaming, voice and
visual search to gaming, and more. We do this as part of a network
of 13,000 specialists across 44 countries globally. For more
information, visit www.vmlyrcommerce.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220715005437/en/
Niken Wresniwiro, WPP +44 (0)7876 005489
niken.wresniwiro@wpp.com
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