UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 6-K
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Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of September 2022
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
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Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
In
connection with the provisions of the U.S. Private Securities
Litigation Reform Act of 1995 (the ‘Reform Act’), the
Company may include forward-looking statements (as defined in the
Reform Act) in oral or written public statements issued by or on
behalf of the Company. These forward-looking statements may
include, among other things, plans, objectives, beliefs,
intentions, strategies, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. These statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They use words such as ‘anticipate’,
‘estimate’, ‘expect’, ‘intend’,
‘will’, ‘project’, ‘plan’,
‘believe’, ‘target’, and other words and
similar references to future periods but are not the exclusive
means of identifying such statements. As such, all forward-looking
statements involve risk and uncertainty because they relate to
future events and circumstances that are beyond the control of the
Company. Actual results or outcomes may differ materially from
those discussed or implied in the forward-looking statements.
Therefore, you should not rely on such forward-looking statements,
which speak only as of the date they are made, as a prediction of
actual results or otherwise. Important factors which may cause
actual results to differ include but are not limited to: the impact
of outbreaks, epidemics or pandemics, such as the Covid-19 pandemic
and ongoing challenges and uncertainties posed by the Covid-19
pandemic for businesses and governments around the world; the
unanticipated loss of a material client or key personnel; delays or
reductions in client advertising budgets; shifts in industry rates
of compensation; regulatory compliance costs or litigation; changes
in competitive factors in the industries in which we operate and
demand for our products and services; our inability to realise the
future anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the Russian invasion of Ukraine; the risk of global
economic downturn; technological changes and risks to the security
of IT and operational infrastructure, systems, data and information
resulting from increased threat of cyber and other attacks; the
Company’s exposure to changes in the values of other major
currencies (because a substantial portion of its revenues are
derived and costs incurred outside of the UK); and the overall
level of economic activity in the Company’s major markets
(which varies depending on, among other things, regional, national
and international political and economic conditions and government
regulations in the world’s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
“Risk Factors,” which could also cause actual results
to differ from forward-looking information. In light of these and
other uncertainties, the forward-looking statements included in
this document should not be regarded as a representation by the
Company that the Company’s plans and objectives will be
achieved. Neither the Company, nor any of its directors, officers
or employees, provides any representation, assurance or guarantee
that the occurrence of any events anticipated, expressed or implied
in any forward-looking statements will actually occur. The Company
undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit
No.
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Description
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1
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Acquisition dated 01 September 2022, prepared by WPP
plc.
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For immediate release
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01 September 2022
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WPP PLC ("WPP")
WPP acquires ecommerce consultancy Newcraft
WPP today announces that it is acquiring Newcraft, a leading,
data-first European ecommerce consultancy based in the
Netherlands.
Newcraft unlocks business opportunities for its global clients
including Ahold Delhaize, Pon Holdings, Yakult and JDE Peet's by
combining transformation strategy with operational commerce
expertise to deliver growth and tangible business results. Founded
in 2007, Newcraft supports organisations in realising change,
reaching growth targets and mastering digital
capabilities.
The 155-strong business will join the Wunderman Thompson global
network, complementing its well-established commerce and marketing
services teams in Northern Europe.
The acquisition will further strengthen WPP's digital commerce
capabilities and reflects the company's ongoing investment into its
commerce offer for clients as consumer needs continue to change. It
is aligned with WPP's accelerated
growth strategy, building on existing
capabilities in the areas of commerce and technology. WPP is
ranked as a Leader in Forrester's global Commerce Services Wave,
and already manages more than $40bn of direct and $20bn of
marketplace GMV for clients and employs 13,500 commerce specialists
across its agencies.
Mark Read, CEO of WPP, said: "With consumer behaviours and use of new ecommerce
channels continuing to change at a rapid pace, brands need
innovative solutions to reach customers and new audiences. As we
continue to invest in growth areas, Newcraft's extensive experience
of transforming the digital offering of some of Europe's leading
companies will further strengthen our global commerce proposition
and drive results for clients."
Neil Stewart, CEO of Wunderman Thompson Commerce & Technology,
said: "Newcraft brings a unique
mix of commerce expertise in strategy and operations and fuses it
with industry-specific capability across retail, FMCG, wholesale
and mobility. Combined with our leading commerce technology and
customer experience in the Netherlands, I'm
excited about how Newcraft will help us
accelerate our
end-to-end commerce services for clients in the region and across
the world."
Martijn Haanappel, Director and Founder of Newcraft,
said: "We are very excited
to start this new chapter. When we look back at the past 15 years,
we're extremely proud of the strong company we've created: we've
built very talented teams; a dynamic and open culture; and an
impressive track record with our clients. By joining WPP and the
Wunderman Thompson network we have found the perfect match to start
the next phase of our growth ambition. Combining our digital
acceleration capabilities with Wunderman Thompson's market-leading
commerce expertise will undoubtedly lead to amazing opportunities
for both our people and clients."
ENDS
Further
information
Niken Wresniwiro, WPP
+44 (0)7876 005489
niken.wresniwiro@wpp.com
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information,
visit www.wpp.com.
About Wunderman Thompson Commerce
At Wunderman Thompson Commerce we inspire people to
transact.
Part creative agency, part consultancy and part technology company,
we are unique in our ability to connect world-class strategic
thinking and creative insight with deep executional capability
across technology and operations to deliver winning commerce
solutions across all major digital routes to market worldwide:
marketplaces, online retailers, D2C, B2B and social
commerce.
We are a diverse team of 2000+ commerce experts across more than 25
offices worldwide, who believe that growth through commerce begins
with connected customer experiences that amplify the brand and
drive business outcomes. We excel at orchestrating commerce
touchpoints through intelligent deployment and integration of world
class technology from strategic partners like Adobe, Bloomreach,
SAP, Salesforce, Sitecore, HCL, Shopify, BigCommerce & commerce
tools, as well as driving sales from marketplaces (Amazon, Tmall
and beyond) and retailers.
Our clients include Bosch, DFS, Johnson & Johnson, MAC,
Nestlé, Sainsbury's, Selfridges, Shell, Specialized, Tempur
and Tiffany & Co.
Wunderman Thompson Commerce is a WPP agency, recognised as a Leader
in The Forrester Wave™: Commerce Services, Q1 2021. More
details on the achievement can be found here.
For more information on Wunderman Thompson Commerce, please visit
us at www.wundermanthompsoncommerce.com and
follow us on Twitter, Facebook, LinkedIn, and Instagram.
About Newcraft
Newcraft is a data-first digital acceleration consultancy
specialising in commerce. Combining transformation strategy at
C-level with digital acceleration capabilities at operating level
to deliver tangible business results to blue-chip clients. We
combine broad industry knowledge with our intense digital expertise
to deliver added value to our clients and to create an inspiring
environment for our strategy, commerce, data and crm
teams.
For more information, visit www.newcraftgroup.com.
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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WPP PLC
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(Registrant)
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Date:
01 September 2022.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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WPP (NYSE:WPP)
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