UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 6-K
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Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of October 2022
Commission File Number: 001-38303
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WPP plc
(Translation of registrant's name into English)
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Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
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Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X Form 40-F
___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
In
connection with the provisions of the U.S. Private Securities
Litigation Reform Act of 1995 (the ‘Reform Act’), the
Company may include forward-looking statements (as defined in the
Reform Act) in oral or written public statements issued by or on
behalf of the Company. These forward-looking statements may
include, among other things, plans, objectives, beliefs,
intentions, strategies, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. These statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They use words such as ‘anticipate’,
‘estimate’, ‘expect’, ‘intend’,
‘will’, ‘project’, ‘plan’,
‘believe’, ‘target’, and other words and
similar references to future periods but are not the exclusive
means of identifying such statements. As such, all forward-looking
statements involve risk and uncertainty because they relate to
future events and circumstances that are beyond the control of the
Company. Actual results or outcomes may differ materially from
those discussed or implied in the forward-looking statements.
Therefore, you should not rely on such forward-looking statements,
which speak only as of the date they are made, as a prediction of
actual results or otherwise. Important factors which may cause
actual results to differ include but are not limited to: the impact
of outbreaks, epidemics or pandemics, such as the Covid-19 pandemic
and ongoing challenges and uncertainties posed by the Covid-19
pandemic for businesses and governments around the world; the
unanticipated loss of a material client or key personnel; delays or
reductions in client advertising budgets; shifts in industry rates
of compensation; regulatory compliance costs or litigation; changes
in competitive factors in the industries in which we operate and
demand for our products and services; our inability to realise the
future anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the Russian invasion of Ukraine; the risk of global
economic downturn; technological changes and risks to the security
of IT and operational infrastructure, systems, data and information
resulting from increased threat of cyber and other attacks; the
Company’s exposure to changes in the values of other major
currencies (because a substantial portion of its revenues are
derived and costs incurred outside of the UK); and the overall
level of economic activity in the Company’s major markets
(which varies depending on, among other things, regional, national
and international political and economic conditions and government
regulations in the world’s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
“Risk Factors,” which could also cause actual results
to differ from forward-looking information. In light of these and
other uncertainties, the forward-looking statements included in
this document should not be regarded as a representation by the
Company that the Company’s plans and objectives will be
achieved. Neither the Company, nor any of its directors, officers
or employees, provides any representation, assurance or guarantee
that the occurrence of any events anticipated, expressed or implied
in any forward-looking statements will actually occur. The Company
undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
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Exhibit No.
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Description
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1
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Acquisition dated 6 October 2022, prepared by WPP plc.
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For immediate release
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6 October 2022
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WPP PLC ("WPP")
WPP acquires branding agency Passport to expand creative and design
offerings
WPP today announces the acquisition of Passport
Brand Design,
a leading brand design agency based in Southern
California.
Founded in 2004 by Natalie Taormina and Jeremy Creighton, Passport
brings extensive brand identity, design expertise and insight into
WPP and works across a broad range of consumer categories and
global markets, spanning Australia and Asia to North
America.
Passport has developed a reputation for creating highly impactful,
innovative and results-driven campaigns for clients such as
Coca-Cola, Kraft and Heineken. The agency will join VMLY&R's
global network, creating exciting new partnership opportunities for
existing talent and clients and expanding VMLY&R's presence in
the West Coast region.
Passport will enhance client experiences and WPP's ability to
continue delivering client services with integrated solutions. The
acquisition is part of WPP's accelerated growth
strategy and focused M&A approach to advance its core
creative capabilities in marketing, communications and
design.
Eric Campbell, VMLY&R Global President,
said: "Our ambitions for
network growth reflect the best-in-class range of capabilities we
continually offer our clients. This move will expand our
network's brand design expertise, which is essential in determining
how brands visually show up in compelling new ways in the world and
build a connected consumer experience."
Natalie Taormina, CEO of Passport, added: "It is a great honor to join a global team
of passionate branding and business experts. Nearly twenty years
ago, we founded Passport on the mission that great creative output
is a result of a great team connection and respect. When the agency
is happy, the client is happy. VMLY&R shares this ethos, and
with the strength of its global network and WPP's vision, Passport
intends to continue that mission."
Mark Read, CEO of WPP, said: "With consumer expectations at an all-time
high, defining a brand's characteristics and identity has a major
impact on its ability to succeed in today's world. Passport brings
extensive experience in delivering strategic positioning and
creative execution across all touchpoints that will greatly benefit
our clients. I'm delighted to welcome its people to
WPP."
Further information
Susie Metnaoui, WPP
+44 (0)7557 591 879
susie.metnaoui@wpp.com
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About VMLY&R
VMLY&R is a global brand and customer experience agency that
harnesses creativity, technology, and culture to create connected
brands. Named a Leader in the Gartner Magic Quadrant for Global
Marketing Agencies for five consecutive years, VMLY&R is made
up of more than 13,000 employees worldwide with principal offices
in Kansas City, New York, Detroit, London, São Paulo,
Shanghai, Singapore and Sydney. The agency is behind award-winning
campaigns for blue-chip client partners including
Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer
and Wendy's. For more information, visit www.vmlyr.com. VMLY&R is a WPP company
(NYSE: WPP).
About Passport Brand Design
For nearly 20 years, Passport has partnered with those looking to
challenge their category - to create, rebrand and reinvigorate.
From global brands to start-ups, the agency fosters relationships
with those who have a hunger for bold new thinking and partnerships
that can move the needle. Passport Brand Design has worked across
multiple categories, in multiple markets throughout Australia, Asia
and North America. Its team remains flush with extensive knowledge,
insight, and a global perspective.
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
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WPP
PLC
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(Registrant)
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Date: 6
October 2022.
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By:
______________________
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Balbir
Kelly-Bisla
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Company
Secretary
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WPP (NYSE:WPP)
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