Global CEO, Laura
Maness makes latest high-profile addition to Grey leadership
team
NEW
YORK, March 3, 2023 /PRNewswire/ -- Today Grey
Group announces the latest addition to its global leadership team:
Gabriel Schmitt joins as Global
Chief Creative Officer. He will report to Global CEO Laura Maness.
Among the most successful creative leaders in our industry and
recently recognized by Adweek50, Gabriel joins Grey Group from FCB
NY, where he was Co-Chief Creative Officer. There, he led the
agency's creative resurgence on the heels of campaigns including
"Whopper Detour," "Michelob Ultra Courtside", "Contract for
Change", "McEnroe vs McEnroe," helping FCB earn Cannes' NA Network of the Year accolades for
four consecutive years.
Originally from São Paulo and completing an Executive MBA at the
Berlin School of Creative Leadership, Gabriel is known throughout
the industry as a creative partner who consistently delivers brand
and business growth through creativity. At Grey Group, Gabriel will
be responsible for fueling a creative-led culture that delivers
breakthrough performance and adds to its reputation for pioneering
industry firsts.
"Gabriel is a brilliant creative mind, coupled with
transformational business acumen and a genuine instinct for
partnership," said Maness. "Under his stewardship I am confident
Grey will enter its next golden era of creativity, innovation and
impact."
Upon his appointment, Gabriel
Schmitt said, "Grey is built on the belief that fame and
effectiveness are not mutually exclusive; quite the opposite, as
one feeds the other. This is 100% what I believe and have always
worked towards. I am incredibly excited about the opportunity to
lead this amazing group of people and I look forward to shaping an
environment that allows us and our clients to do the best work of
our careers."
With an entrepreneurial spirit, international experience, and a
desire to unify, inspire and support Grey's global creative
community across 50+ countries, Gabriel will be based in
New York where he currently
resides and will be working closely with recently appointed Chief
Creative Officer of Grey New York, Thiago
Cruz.
Laura added, "I've been on the hunt for a world-class creative
partner that shares my ambition, values, and desire to lead this
iconic creative company that shapes culture and enriches people's
lives. Grey has a 105-year track record and reputation for creative
excellence and trusted client relationships that are 3x the
industry norm. With Gab by my side, I am more confident than ever
in our future. This is the beginning of a new era of creativity for
Grey, our clients, and our industry."
About Grey
Grey, the global communications network, is
part of AKQA Group. Its parent company is WPP (NYSE: WPP). Under
the banner of "Grey Famously Effective Since 1917" the agency
serves a blue-chip roster of many of the world's best-known
companies: Procter & Gamble, GlaxoSmithKline, The Coca-Cola
Company, Haleon, Kellogg's, Pfizer, HSBC, Genentech, MassMutual,
Nestlé, Google, Volvo, and Applebee's. In recent years, Grey has
been named ADWEEK'S "Global Agency of the Year" twice; ADVERTISING
AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network
of the Year" in recognition of its creative and business
performance (www.grey.com).
Contact:
Alice Norcia
alice.norcia@grey.com
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SOURCE Grey Global Group