Strategic media healthcare agency CMI Media Group, a WPP company
(NYSE: WPP), announced it has appointed Dr. Assia Abada as EVP,
Customer Insights and Analytics on the agency's Business Insights
team, responsible for leading the analytics vision for the
agency.
PHILADELPHIA, Oct. 24,
2024 /PRNewswire-PRWeb/ -- Strategic media healthcare
agency CMI Media Group, a WPP company (NYSE: WPP), announced it has
appointed Dr. Assia Abada as EVP, Customer Insights and Analytics
on the agency's Business Insights team, responsible for leading the
analytics vision for the agency.
"She is an innovator and driver of change
in the way insights are gathered and performance measured," said
Dr. Susan Dorfman, President and
CEO, CMI Media Group.
With several decades of proven data analytics experience,
including predictive analytics and the practical and strategic
application of AI/machine learning, Dr. Abada brings transformative
skills to this role.
Her career is marked by significant accolades, including the
I-COM 2021 Data Creativity Award for Purpose, Marketing Data
Strategy of the Year Award for the most effective response to
COVID-19, and the Grand Prix at the Internationalist Awards for
Innovative Digital Solutions. Dr. Abada has extensive experience
leading data sciences for clients across multiple industries
including pharma. In her most recent role, she led a team of
innovators including data scientists, data engineers, data analysts
and UX developers to develop cutting edge decision support
solutions powered by AI and machine learning.
"She is an innovator and driver of change in the way insights
are gathered and performance measured," said Dr. Susan Dorfman, President and CEO, CMI Media
Group.
Paul Kallukaran, CMI's Chief Analytics and Insights Officer,
said, "Our department plays a critical role in how we leverage AI
and other innovation for our clients. We are proud to be early
adopters of cutting-edge technology and able to identify how to
apply the best solutions for our clients. Assia's experienced
leadership and ability to turn insights to action will make an
immediate impact on their business."
CMI Media Group has brought many firsts to healthcare marketing
as the premier healthcare-focused media buying and planning
resource to the world's game changers in pharma and life sciences.
With a deep focus on data, media and technology, the agency has
developed proprietary audience tools and expertise that ensure 100%
media reach, precision, performance and personalization to
healthcare professionals, patients and caregivers – 1-to-1, at
scale. To learn more, contact connect@cmimediagroup.com.
CMI Media Group was recently recognized as a top workplace by
Newsweek and Fortune. The agency earned this recognition by
building a culture that empowers their employees and prioritizes
growth and well-being. CMI Media Group offers employees a robust
learning and development program, internal mobility opportunities,
flexible work arrangements, an inclusive environment supported by
Employee Resource Groups (ERGs), an open-door policy with the
executive leadership team, and more.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing. CMI Media Group's core offerings
include Audience Strategy, Planning, Development, and Insights;
Data and Analytics; Buying and Investment; and Direct Response and
Customer Experience. As the leading media resource for the world's
top healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has been recognized as a leader in
DE&I, talent retention and employee development as well as one
of the industry's best places to work. To apply for a position
within our teams visit
https://www.cmimediagroup.com/careers
Media Contact
Carly Kuper, CMI Media Group,
6107315409, ckuper@cmimediagroup.com,
https://cmimediagroup.com/
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SOURCE CMI Media Group
