The Point of Care Marketing Association (POCMA), a nonprofit
organization supporting the continued growth of the Point of Care
(POC) channel through education and advocacy, has appointed
Sandy Weag, EVP, Engagement Strategy
& Communications Planning, CMI Media Group, to their Industry
Advisory Council.
PHILADELPHIA, Oct. 29,
2024 /PRNewswire-PRWeb/ -- The Point of Care
Marketing Association (POCMA), a nonprofit organization supporting
the continued growth of the Point of Care (POC) channel through
education and advocacy, has appointed Sandy
Weag, EVP, Engagement Strategy & Communications
Planning, CMI Media Group, to their Industry Advisory Council. The
Industry Advisory Council consists of an elite group of senior
leaders across pharmaceutical companies, advertising agencies and
other key stakeholder companies in the POC channel. The IAC members
serve as a core industry voice in helping POCMA shape the future of
the POC channel.
CMI Media Group's partnership with POCMA
offers both organizations ways to stay ahead of industry trends and
continue guiding the industry on innovation and education.
Weag is focused on keeping CMI Media Group, WPP's healthcare
specialty agency (NYSE: WPP), on the cutting edge of media strategy
within the healthcare space. She has over 20 years of digital
pharma and healthcare marketing experience, developing strategic
initiatives that deliver results. Weag is driven by a passion for
healthcare and a belief that brands can drive better patient
outcomes through HCP and consumer engagement.
In addition to Weag's appointment, POCMA has appointed the
following CMI Media Group leaders to their advisory committees:
Education
Danielle Hildebrandt Conway, SVP,
Engagement Strategy
Anna Ferrandino, Supervisor,
Engagement Planning
Measurement & Research
Michael Picciau, Associate
Director, Programmatic Media Buying
Justin Savastano, Senior Analyst,
Data Analytics
Standards & Solutions
Leanna Chin, VP, Media Coaching
& Support
Christine Mormile, Director,
Engagement Strategy
Marketing & Communications
Jacob Harrison, Director,
E-commerce Investment Strategy
Rob Muller, Director, Engagement
Strategy
CMI Media Group's partnership with POCMA offers both
organizations ways to stay ahead of industry trends and continue
guiding the industry on innovation and education.
CMI Media Group has brought many firsts to healthcare marketing
as the premier healthcare-focused media buying and planning
resource to the world's game changers in pharma and life sciences.
With a deep focus on data, media and technology, the agency has
developed proprietary audience tools and expertise that ensure 100%
media reach, precision, performance and personalization to
healthcare professionals, patients and caregivers – 1-to-1, at
scale. To learn more, contact connect@cmimediagroup.com.
About the Point of Care Marketing Association
The Point of Care Marketing Association exists to advocate for
the effective use of the point of care channel to advance patient
healthcare outcomes. Members of the nonprofit point of care
industry association work closely with brand, agency and provider
stakeholders to advocate for the channel and promote its positive
impact to ensure its continued growth as a vital and innovative
segment of healthcare marketing. Learn more at
pocmarketing.org.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing. CMI Media Group's core offerings
include Audience Strategy, Planning, Development, and Insights;
Data and Analytics; Buying and Investment; and Direct Response and
Customer Experience. As the leading media resource for the world's
top healthcare companies, CMI Media Group brings together leading
technology, data, and talent to deliver seamless capabilities for
clients. CMI Media Group has been recognized as a leader in
DE&I, talent retention and employee development as well as one
of the industry's best places to work. To apply for a position
within our teams visit https://www.cmimediagroup.com/careers
Media Contact
Carly Kuper, CMI Media Group,
6107315409, ckuper@cmimediagroup.com,
https://cmimediagroup.com/
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