The Western Union Company (NYSE:WU), a leader in global payment services, announced today that it has renamed its international business payments service Western Union Business Solutions.

Western Union has offered the service under the Custom House name since September 2009. Western Union acquired Custom House – which provides international business payments and foreign-exchange solutions to small and medium-sized businesses (SMEs) – last year to establish a foundation in the estimated US$24 billion SME business payments market. With the rebranding of the service, Western Union will cease using the Custom House brand.

Following the acquisition, the two companies conducted a wide variety of qualitative and quantitative research to determine the needs of small and medium-sized businesses (SMEs) in making international payments and whether they felt those needs were being met.

According to Western Union’s research, many of the businesses surveyed had experienced issues making cross-border payments with their current providers, including:

  • Lack of 24/7 access
  • Difficult-to-use online payment platforms
  • Exchange-rate risk and lack of expertise
  • Lack of transparency in the payments process

In addition, according to a report issued by independent research firm Aite, many small businesses in the U.S. that were surveyed separately reported that their current provider of the service didn’t understand their needs in making cross-border payments.

“Our research has found that SMEs’ overall satisfaction with their financial institutions has decreased over the last few years,” said Christine Barry, Research Director of Aite Group’s Wholesale Banking segment. “Many SMEs don’t feel that their current international payments provider offers the products and services they need or an easy-to-use online banking application. In addition, many SMEs don’t feel their current provider understands the specific needs of their business.”

Western Union acquired Custom House for a number of reasons; namely, because of the company’s established reputation for providing exceptional customer service to SME clients through direct branch locations and a robust online platform.

The rebranding of the B2B service as Western Union Business Solutions is the culmination of the integration of the two companies.

“Today we announce that two strong companies are now one,” said David Yates, Executive Vice President for Alternative Channels, Western Union. “The Custom House team brings deep expertise in foreign exchange and in helping SMEs navigate the complicated business of international payments. Western Union brings a well-known global brand and expertise in moving money around the globe. By combining the strengths of these two unique companies, we can expand our service offering to new markets and geographies around the world.”

With the Western Union Business Solutions service offering, SME customers can access local, personalized service by contacting experienced foreign-exchange professionals in 32 branch offices in seven countries. In addition, businesses can make international business payments online in more than 140 currencies 24 hours a day, seven days a week. The new Western Union Business Solutions website, http://business.westernunion.com, offers real-time foreign-exchange rates and access to a dedicated team of industry specialists – saving businesses like importers and their suppliers both time and money.

The website also offers SMEs a variety of tools to manage their businesses, including:

  • Market newsletters detailing the latest trends from industry experts
  • Webinars to help businesses to better manage payments
  • Whitepapers containing the latest information affecting businesses

In the coming year, Western Union plans to expand its B2B service globally, with plans to enter several new markets in the next several years, with a particular focus on the EU.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 435,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.

Safe Harbor Compliance Statement for Forward-Looking Statements

This press release contains certain statements that are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from those expressed in, or implied by, our forward-looking statements. Words such as “expects,” “intends,” “anticipates,” “believes,” “estimates,” “guides,” “provides guidance,” “provides outlook” and other similar expressions or future or conditional verbs such as “will,” “should,” “would” and “could” are intended to identify such forward-looking statements. Readers of this press release by The Western Union Company (the “Company,” “Western Union,” “we,” “our” or “us”) should not rely solely on the forward-looking statements and should consider all uncertainties and risks discussed in the Risk Factors section and throughout the Annual Report on Form 10-K for the year ended December 31, 2009. The statements are only as of the date they are made, and the Company undertakes no obligation to update any forward-looking statement.

Possible events or factors that could cause results or performance to differ materially from those expressed in our forward-looking statements include the following: changes in immigration laws, patterns and other factors related to migrants; our ability to adapt technology in response to changing industry and consumer needs or trends; our failure to develop and introduce new products, services and enhancements, and gain market acceptance of such products; the failure by us, our agents or subagents to comply with our business and technology standards and contract requirements or applicable laws and regulations, especially laws designed to prevent money laundering and terrorist financing, and/or changing regulatory or enforcement interpretations of those laws; failure to comply with the settlement agreement with the State of Arizona; the impact on our business of the Dodd-Frank Wall Street Reform and Consumer Protection Act and the rules promulgated there-under; changes in United States or foreign laws, rules and regulations including the Internal Revenue Code of 1986, as amended, and governmental or judicial interpretations thereof; changes in general economic conditions and economic conditions in the regions and industries in which we operate; adverse movements and volatility in capital markets and other events which affect our liquidity, the liquidity of our agents or clients, or the value of, or our ability to recover our investments or amounts payable to us; political conditions and related actions in the United States and abroad which may adversely affect our businesses and economic conditions as a whole; interruptions of United States government relations with countries in which we have or are implementing material agent contracts; our ability to resolve tax matters with the Internal Revenue Service and other tax authorities consistent with our reserves; mergers, acquisitions and integration of acquired businesses and technologies into our company, and the realization of anticipated financial benefits from these acquisitions; changes in, and failure to manage effectively exposure to, foreign exchange rates, including the impact of the regulation of foreign exchange spreads on money transfers and payment transactions; failure to maintain sufficient amounts or types of regulatory capital to meet the changing requirements of our regulators worldwide; our ability to maintain our agent network and business relationships under terms consistent with or more advantageous to us than those currently in place; failure to implement agent contracts according to schedule; deterioration in consumers’ and clients’ confidence in our business, or in money transfer providers generally; failure to manage credit and fraud risks presented by our agents, clients and consumers or non-performance by our banks, lenders, other financial services providers or insurers; any material breach of security of or interruptions in any of our systems; adverse rating actions by credit rating agencies; liabilities and unanticipated developments resulting from litigation and regulatory investigations and similar matters, including costs, expenses, settlements and judgments; failure to compete effectively in the money transfer industry with respect to global and niche or corridor money transfer providers, banks and other money transfer services providers, including telecommunications providers, card associations, card-based payment providers and electronic and internet providers; our ability to protect our brands and our other intellectual property rights; our failure to manage the potential both for patent protection and patent liability in the context of a rapidly developing legal framework for intellectual property protection; cessation of various services provided to us by third-party vendors; changes in industry standards affecting our business; changes in accounting standards, rules and interpretations; our ability to attract and retain qualified key employees and to manage our workforce successfully; significantly slower growth or declines in the money transfer market and other markets in which we operate; adverse consequences from our spin-off from First Data Corporation; decisions to downsize, sell or close units, or to transition operating activities from one location to another or to third parties, particularly transitions from the United States to other countries; decisions to change our business mix; catastrophic events; and management’s ability to identify and manage these and other risks.

WU-G, WU-F

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