Grammy Award-Winning Artist, Actor and Author Common Joins Western Union to Kick off Thanks A Thousand
April 17 2012 - 4:30PM
Business Wire
The Western Union Company (NYSE: WU), a leader in global
payments, has teamed up with Grammy Award-winning artist, actor and
author Common to launch today in New York City Western Union®
Thanks A Thousand, an online campaign to help consumers in the
United States, Canada and Mexico share their stories of gratitude
and love for family, loved ones and friends to say thank you, with
a chance to win the equivalent of USD$1,000 every day through June
17.
The Western Union Thanks A Thousand campaign invites consumers
to upload a personalized video, photograph, or brief essay to thank
their mothers, families, loved ones and friends for being special
in their lives. Eligible participants should visit
www.thanksathousand.com (in English),
www.westernunionmilgracias.com (in Spanish) or
www.mercimillefois.ca (in Canadian French) to share their stories
of appreciation. Consumers can submit entries via the smartphone
accessible websites daily through June 17, 2012. Western Union will
randomly select one winner per day starting April 17.
“I remember a time when I sent my grandmother money through
Western Union so that she could take a trip to attend our family
reunion,” Common said. “She had a beautiful and vibrant time and my
heart was truly warmed because of it. Western Union is a
resourceful vehicle and tool that has the ability to keep families
and communities connected in times of need; in times of joy and in
times of fellowship.”
Victoria López-Negrete, senior vice president and general
manager, North America, Western Union, added, “Western Union is
collaborating with Common because he recognizes the contributions
his family has made in his life to help him succeed. Western Union
continues to focus on Moving Money for Better around the world, and
our Thanks A Thousand campaign allows consumers to share their
appreciation for family, loved ones and friends no matter how far
away they are or where they live.”
The Western Union Thanks A Thousand campaign elements include,
among others:
- Kick-off event in New York City with
Common on April 17.
- Announcements of the daily winners on
the contest websites to award more than 60 recipients USD$1,000
during the campaign.
- Multi-layered advertising approach
encompassing print, broadcast, radio, out-of-home, mobile and
online channels.
How to Enter:
Eligible participants should visit www.thanksathousand.com
(in English), www.westernunionmilgracias.com (in Spanish) or
www.mercimillefois.ca (in Canadian French) and upload their entry
of a personalized video, photograph, or brief essay to share their
thanks for a loved one, family member, friend or anyone in their
life. Western Union will announce daily winners who will receive
US$1,000 (or local currency equivalent as of March 6, 2012) to
bring their appreciation to life. The Western Union® Thanks A
Thousand campaign starts at 12 p.m. Eastern Time on April 16, 2012
and ends at 11:59:59 p.m. ET on June 17, 2012.
Go to www.thanksathousand.com, www.westernunionmilgracias.com or
www.mercimillefois.ca for official rules, details on entry
instructions and program information. No purchase necessary to
enter or win. Void where prohibited or restricted by law.
For more information on Western Union services,
visit www.westernunion.com.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
December 31, 2011, the Western Union, Vigo and Orlandi Valuta
branded services were offered through a combined network of
approximately 485,000 Agent locations in 200 countries and
territories. In 2011, The Western Union Company completed 226
million consumer-to-consumer transactions worldwide, moving $81
billion of principal between consumers, and 425 million business
payments. For more information, visit www.westernunion.com.
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