DUBAI, UAE, September 9, 2014 /PRNewswire/ --
Western Union launches hunt for
its 'My WU' loyalty program UAE Brand Ambassador by unveiling
interactive "Face of My WU®" Facebook Competition
The Western Union Company (NYSE:WU), a world leading money
transfer company, is calling on every Facebook user in the UAE to
step forward and participate in "Face of My WU®", an interactive
and engaging 'social-sharing' Facebook competition whereby one
lucky winner in the UAE will become part of an exclusive media
campaign for the company's recently introduced loyalty program - My
WU. The competition, which was launched recently, has witnessed an
enthusiastic response with more than 1500 people who have applied
online to date in a bid to become the new face of Western Union
loyalty program in the UAE.
(Logo:
http://photos.prnewswire.com/prnh/20130515/613588 )
Participants can enter the contest by visiting the competition
page and uploading a photo online
https://www.facebook.com/WesternUnion/app_463138823803793 and using
their social graph to get votes from family and friends all over
the world. The competition will conclude on September 28th. A panel of judges will select the
finalists from the top 10 entries with the most number of votes and
the winner will be announced on September
30, 2014. The winner will be part of a My WU photo
shoot.
Marc Aubry, Marketing Vice
President for MEA, APAC, Eastern
Europe and CIS of Western Union said, "Western Union
continues to be an integral part of people's lives in the UAE. Now
we are inviting them to be part of ours. Face of My WU® is our most
recent initiative that strives to bring the customer to the center
of everything we do. Western Union enjoys over 90% brand awareness
in the UAE[1] and our continued success rests on the
loyalty and engagement of our customers."
Existing My WU members can participate using their membership
number whereas non-members will need to register at
http://www.westernunion.ae in order to obtain a membership number
and participate in the competition.
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1. Source: Western Union tracker research 2011
"With plenty of options available, customers today are inclined
towards brands that engage with them rather than a one-sided
relationship. We have always had a customer-centric approach to
everything we do but we are really excited about involving them in
such a manner whereby they get to be the face of our new customer
loyalty program. We are proud of our customers' diversity and we
want to celebrate this by giving them the opportunity to invite,
share and engage their friends, families and loved ones across the
globe to vote for them for a chance to win," added Marc Aubry.
Face of My WU® was a resounding success in some of the other
countries that Western Union operates in such as Canada, Russia and Nigeria.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
December 31, 2013, the Western Union,
Vigo and Orlandi Valuta branded services were offered through a
combined network of over 500,000 agent locations in 200 countries
and territories and over 100,000 ATMs. In 2013, The Western Union
Company completed 242 million consumer-to-consumer transactions
worldwide, moving $82 billion of
principal between consumers, and 459 million business payments. For
more information, visit http://www.westernunion.com