DUBAI, January 28, 2015 /PRNewswire/ --
The Western Union Company (NYSE:WU), a leader in
global payment services, today announced its association with one
of the Arab world's most popular pop stars - Amr Diab, as a Brand
Ambassador. As an Arab star with a strong international following,
Amr Diab will now represent Western Union and its quick,
convenient and reliable money transfer services, offered across 200
countries and territories. He will grace the global payment
leader's advertising and print campaigns throughout the region
during 2015.
(Logo:
http://photos.prnewswire.com/prnh/20130515/613588 )
(Photo:
http://photos.prnewswire.com/prnh/20150128/727428 )
Amr Diab's hard work and passion for creating quality music and
new stylized musical techniques has endeared him to all his
multi-national fans around the globe and proved that he is one of
the best Middle Eastern singers with extraordinary talent,
determination and charisma. During his career, Amr Diab has earned
seven World Music awards, four of which are for Best Selling Middle
Eastern Artist. At the World Music Awards 2014, he was recognised
as the Best Egyptian Artist, Best Male Arab Artist and World's Best
Arab Male Artist Voted Online.
"We are thrilled to have Amr Diab as a Western
Union ambassador. He has enormous appeal to Arab audiences
around the world and will create a strong bond with our customers
just as we do as a brand by enabling money transfers for families
around the world with their loved ones back home," said Jean
Claude Farah, President- Middle
East, Africa, Asia Pacific, Eastern Europe and CIS, Western Union. "Our
association with Amr Diab will help us leverage music as a
universal platform given its influential role in helping Arab
audiences and the diaspora around the globe to remain connected to
their homeland while helping them enjoy his music and bringing a
slice of happiness into their lives."
According to Amr Diab, "I am very excited to represent the
Western Union brand. As a respected and innovative global
company, their ability to connect people around the world with
their loved ones through their services was really great to see. I
was impressed by their passion for their customers and the business
and I felt very comfortable with the brand considering our shared
values in terms of pursuing excellence and a deep commitment to
finding innovative ways to connect people around the world."
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
September 30, 2014, the Western
Union, Vigo and Orlandi Valuta branded services were offered
through a combined network of over 500,000 agent locations in 200
countries and territories and over 100,000 ATMs and kiosks. In
2013, The Western Union Company completed 242 million
consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and
459 million business payments. For more information, visit
http://www.westernunion.com .
SOURCE The Western Union Company