Denver Nuggets and Western Union Announce Multi-Year Sponsorship in the Mile High City
August 01 2017 - 10:15AM
Business Wire
Western Union becomes Team’s First Jersey
Sponsor beginning with 2017-2018 NBA Season
The Denver Nuggets and The Western Union Company (NYSE: WU)
today announced a sponsorship agreement that pairs one of the
leading global companies headquartered in Denver with the hometown
National Basketball Association (NBA) team.
As part of the three-year sponsorship, Western Union will be the
first jersey patch sponsor for the Nuggets, with the Western Union
logo adorning the jerseys of all players beginning in the 2017-2018
NBA Season. Last April, the NBA approved the sale of jersey
sponsorships as part of a pilot program. The Nuggets become the
11th team to secure a jersey sponsor. Western Union will also be a
co-presenting sponsor of the team’s 50th anniversary
celebration.
With its global headquarters in Denver, Western Union is a
Fortune 500 company and a leader in financial services with a rich
history of connecting people – from telegram messages first offered
decades ago to its global cross-border money-transfer and payments
service offerings today. The company serves customers in 200
countries and territories around the world.
“We are proud to have this new partnership with Western Union
who, like the Nuggets, are Colorado-based but with an incredible
international presence,” said Kroenke Sports & Entertainment’s
President and CEO Jim Martin. “Being able to better connect with
our fans both locally and worldwide is crucial, and combining
forces with such a highly regarded global company as Western Union,
with its powerful presence and brand, is an affirmation of the
significance the NBA and Nuggets have in Colorado, the US and
throughout the world.”
Western Union CEO Hikmet Ersek said today, “Western Union is
proud to call Denver home, and, just like the Nuggets, we are a
global team who brings out the best in one another. Basketball is a
tremendous global sport with a very loyal following – unifying
communities and erasing borders. It’s exciting to share our support
and pride with our community, our customers in Denver, and those
around the world who are passionate fans of the game.”
“We couldn’t think of a better company than Western Union to be
our flagship jersey patch sponsor,” said President and Governor of
the Denver Nuggets Josh Kroenke. “Western Union, the Nuggets and
KSE represent the many things that make Colorado special, such as
diversity, commitment to community and entrepreneurial spirit. We
also share a vision of connecting with people throughout the world.
This alliance transcends business and celebrates our core missions
of improving the lives of our fans and customers.”
As part of the agreement, Western Union branding will appear
prominently at the Pepsi Center, including digital in-game signage
and features during Altitude Sports television and radio
broadcasts. The company will also be featured in digital and social
media platforms and print advertising, and will be an official
sponsor of the Colorado Rapids beginning in 2018. Additionally,
Western Union will help develop bilingual resources to better serve
the Hispanic Community for both the Pepsi Center and Dick’s
Sporting Goods Park.
In addition, the Nuggets have agreed to make annual donations to
The Western Union Foundation to support the Foundation’s
philanthropic activities.
Kroenke Sports & Entertainment
Denver-based Kroenke Sports & Entertainment is one of the
world’s leading ownership, entertainment and management groups. As
owners and operators of Pepsi Center, Paramount Theatre, Dick’s
Sporting Goods Park, the Denver Nuggets (NBA), Colorado Avalanche
(NHL), Colorado Mammoth (NLL) and Colorado Rapids (MLS), KSE’s
sports and entertainment assets are second to none. Additional
properties under the KSE umbrella include regional sports network,
Altitude Sports & Entertainment, Altitude Authentics, the
company’s official retail provider, and Altitude Tickets, the
official ticketing provider for KSE teams and venues.
Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
March 31, 2017, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of over 550,000
agent locations in 200 countries and territories and over 150,000
ATMs and kiosks, and included the capability to send money to
billions of accounts. In 2016, The Western Union Company completed
268 million consumer-to-consumer transactions worldwide, moving $80
billion of principal between consumers, and 523 million business
payments. For more information, visit www.westernunion.com.
WU-G
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version on businesswire.com: http://www.businesswire.com/news/home/20170801005466/en/
Western UnionBrad Jones,
303-301-4063bradley.jones@westernunion.comorDenver
NuggetsTim Gelt, 303-405-1187tgelt@pepsicenter.com
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