The Western Union Company (NYSE: WU) and Liverpool FC today
announced a multi-year partnership that will see Western Union, a
leader in global payment and money transfer services, become an
Official Principal Partner and the Official Money Transfer Partner
of Liverpool FC. They will also become the Club’s first-ever
Official Shirt Sleeve Sponsor - with the Western Union logo
appearing on LFC shirt sleeves.
As the official Money Transfer Partner of Liverpool FC, Western
Union will use its global cross-border digital transfer and
payments platform to provide money transfer capabilities to the
club. Western Union will offer fast, easy digital payments and
money transfers for Liverpool Football Club and its fans, linking
them to their home communities or to virtually anywhere in the
world.
“The businesses of Western Union and Liverpool FC are both
driven by our passion for bringing communities together, whether
that be through moving money or delivering the excitement of
football experiences,” said Jean-Claude Farah, President of Global
Payments at Western Union. “This partnership goes far beyond a
badge on a shirt, as we will be bringing our digital money transfer
expertise to better connect Liverpool FC and fans around the
world.”
Billy Hogan, Chief Commercial Officer and Managing Director at
Liverpool Football Club, said: “Western Union is an instantly
recognisable brand with a truly global footprint and we are
absolutely delighted to welcome them as our first ever Shirt Sleeve
Sponsor and official Principal Partner. We are very much looking
forward to working with Western Union through this partnership to
create new experiences and opportunities for our fans both in the
UK and abroad.”
The two organizations mirror each other in their storied
histories and truly global followings. Just as football powerfully
transcends borders and brings people together, Western Union has a
160-year global brand history of connecting customers across more
than 200 countries and territories. The 125-year-old Liverpool
Football Club has more than 700 million active followers globally
across television, social and traditional media.
“We are proud to celebrate a sport that unifies billions of
people worldwide, and to work with a partner that so closely shares
our values,” said Elizabeth G. Chambers, Chief Strategy, Product
and Marketing Officer at Western Union. “Our customers are
digitally-savvy and on-the-go, moving not just money but their
human capital - their cultures, values and sporting allegiances.
Like us, Liverpool FC has an active and diverse global following
who want to be a part of something bigger and we can help them
achieve this.”
Western Union continues to drive its ambitious digital expansion
in countries across the world, and will harness its deep
cross-border and fintech capabilities to improve the payments
experience for the club as well as LFC fans, suppliers and business
partners. Whether close to home or far afield, they can look to
Western Union to help move money when, how and where they need
it.
Western Union’s logo is the first to appear on the sleeve and
sixth to appear on the shirt, since the inception of Liverpool
FC.
The partnership will see Western Union benefit from a diverse
range of LFC marketing and promotional rights, including digital
and social media support, pitch side LED messaging, and branding
across Anfield stadium, its fan lounge and the Club’s media
channels. Also included are exclusive hospitality and conference
opportunities, and access to International pre-season tours,
Liverpool FC players and Legends.
To celebrate the launch of the partnership, Western Union will
be offering Liverpool FC fans in the UK, Ireland, France, Denmark,
Norway and Sweden a fee-free* money transfer promotion, running
from August 10 through until the end of August.
The Western Union patch will be available free of charge to all
LFC fans that have purchased a 2017-18 Liverpool FC shirt and will
be available in-store and online from Sunday 27th August. Full
details will follow on www.liverpoolfc.com.
* Western Union also makes money from currency exchange. When
choosing a money transmitter, carefully compare both transfer fees
and exchange rates. Fees, foreign exchange rates and taxes may vary
by brand, channel, and location based on a number of factors. Fees
and rates subject to change without notice.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta, Pago
Facil and Western Union Business Solutions branded payment
services, Western Union provides consumers and businesses with
fast, reliable and convenient ways to send and receive money around
the world, to send payments and to purchase money orders. As of
June 30, 2017, the Western Union, Vigo and Orlandi Valuta branded
services were offered through a combined network of over 550,000
agent locations in 200 countries and territories and over 150,000
ATMs and kiosks, and included the capability to send money to
billions of accounts. In 2016, The Western Union Company completed
268 million consumer-to-consumer transactions worldwide, moving $80
billion of principal between consumers, and 523 million business
payments. For more information, visit www.westernunion.com
WU-G
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most
historic and famous football clubs having won 18 League
Titles, seven FA Cups, eight League Cups, five European Cups, three
UEFA Cups, three European Super Cups and 15 Charity Shields.
As a socially responsible Club, Liverpool FC is proud of its
heritage and plays a proactive role in its communities through its
official charity, Liverpool FC Foundation. By delivering a range of
award-winning programmes, the Foundation motivates and inspires
children and adults, both at home and overseas, using football and
the power of the Liverpool FC badge. Its contribution has been
recognised by the award of a Community Mark from Business in The
Community. Liverpool FC is a global brand and works with leading
edge commercial partners around the world providing unparalleled
commercial opportunities.
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Global Media Contacts
(Assets available upon request)Western Union USBrad
Jones, +1 (720) 332-1262bradley.jones@westernunion.comorWestern
Union EuropeLiesl Smith, +44 (0) 20 8563
6347liesl.smith@westernunion.comorWestern Union GlobalPia De
Lima, + 1954 260 5732 (US)pia.delima@westernunion.comorIngrid Sahu,
+97 14 437 3656
(Dubai)Ingrid.sahu@westernunion.comorFleishmanHillard for
Western UnionLaura Fields, +44 (0) 20 8618 2908
(UK)Laura.fields@fhflondon.co.ukorJustin Wolz, +1 (212) 453-2366
(US)Justin.Wolz@fleishman.comorLiverpool F.C.Liverpool FC PR
Office, +44 (0)151 432 5686PR-Department@liverpoolfc.com
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