Snapchat and WWE® Announce Multi-Year Partnership Launching At WrestleMania®
March 31 2016 - 1:27PM
Business Wire
Snapchatters and WWE fans around the world will be able to
experience WrestleMania as part of a multi-year
partnership announced today by Snapchat and WWE. To kick off the
partnership, Snapchat will cover WrestleMania, which
takes place this Sunday, April 3 at AT&T Stadium
in Arlington, TX, via a Live Story. WrestleMania will
also air live around the world on WWE Network at 7 pm ET.
SNICKERS®, the official presenting partner
of WrestleMania, will be WWE’s first-ever Snapchat Live
Story brand partner.
“We are thrilled to partner with Snapchat and provide our fans
with a new way to experience WrestleMania,” said
Jayar Donlan, WWE Senior Vice President, Digital & Social
Content. “The Snapchat Live Story allows WWE fans to share their
stories from our annual pop culture extravaganza and dive into the
live action of WrestleMania in more ways, and from more
perspectives, than ever before.”
Fans will have the opportunity to contribute video and photo
Snaps to one collective WrestleMania Live Story, which
captures the real story of the event, straight from the fans,
organizers, and everyone in between. The Snaps submitted
from WrestleMania will be curated and packaged by
Snapchat into a brief video that is available globally to
Snapchat’s more than 100 million daily active users. Additional WWE
events will be covered via Snapchat Live Stories throughout the
year.
“By partnering with WWE for our coverage
of WrestleMania and future events, we are able to bring
Snapchatters and WWE fans new and old even closer to the action and
behind-the-scenes of some of the biggest events in sports and
entertainment,” said Ben Schwerin, Director
of Partnerships at Snapchat.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 25
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all 12 live pay-per-views, scheduled
programming and a massive video-on-demand library, is currently
available in more than 180 countries. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, London,
Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images,
likenesses, slogans, wrestling moves, trademarks, logos and
copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of
their respective owners.
Forward-Looking Statements: This press release contains
forward-looking statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995, which are subject
to various risks and uncertainties. These risks and uncertainties
include, without limitation, risks relating to: WWE Network; major
distribution agreements; our need to continue to develop creative
and entertaining programs and events; the possibility of a decline
in the popularity of our brand of sports entertainment; the
continued importance of key performers and the services of Vincent
K. McMahon; possible adverse changes in the regulatory atmosphere
and related private sector initiatives; the highly competitive,
rapidly changing and increasingly fragmented nature of the markets
in which we operate and greater financial resources or marketplace
presence of many of our competitors; uncertainties associated with
international markets; our difficulty or inability to promote and
conduct our live events and/or other businesses if we do not comply
with applicable regulations; our dependence on our intellectual
property rights, our need to protect those rights, and the risks of
our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms
and geographical areas; potential substantial liability in the
event of accidents or injuries occurring during our physically
demanding events including, without limitation, claims relating to
CTE; large public events as well as travel to and from such events;
our feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our revolving credit facility;
litigation; our potential failure to meet market expectations for
our financial performance, which could adversely affect our stock;
Vincent K. McMahon exercises control over our affairs, and his
interests may conflict with the holders of our Class A common
stock; a substantial number of shares are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and historical and projected cash flow,
strategic plan (including alternative uses of capital), our
financial results and condition, contractual and legal restrictions
on the payment of dividends (including under our revolving credit
facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the
date made and are subject to change without any obligation on the
part of the Company to update or revise them. Undue reliance should
not be placed on these statements. For more information about risks
and uncertainties associated with the Company’s business, please
refer to the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and “Risk Factors” sections of
the Company’s SEC filings, including, but not limited to, our
annual report on Form 10-K and quarterly reports on Form 10-Q.
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version on businesswire.com: http://www.businesswire.com/news/home/20160331006246/en/
WWEMedia:Matthew Altman,
203-352-1177Matthew.Altman@wwecorp.comorInvestors:Michael Weitz,
203-352-8642Michael.Weitz@wwecorp.com
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