Wrigley Names Tribal DDB Worldwide as U.S. Consumer Digital Agency of Record
September 04 2008 - 10:35AM
PR Newswire (US)
CHICAGO, Sept. 4 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Co.
(NYSE:WWY) today announced it has selected Tribal DDB Worldwide to
be the digital agency accountable for driving interactive
strategies and initiatives for all of the company's U.S. brands.
Tribal DDB was selected following a competitive review and
represents the first digital AOR for Wrigley. "We have had the
opportunity to work with Tribal DDB on a project basis over the
past year through Wrigley's relationship with DDB Chicago, and they
have continuously demonstrated a deep understanding of both our
culture and brands," said Paul Chibe, Wrigley's VP of North
American Gum Marketing. "During the review process, they presented
clear insights to reach consumers through digital marketing and we
are confident they can help us grow our brands in this evolving
medium." Tribal DDB's assignment will begin immediately. They will
work in collaboration with other Wrigley marketing agencies to
bring the U.S. brands to life digitally. "We are thrilled to be
selected as Wrigley's digital agency of record. To have the
opportunity to work with brands that millions of people already
know and love is truly exciting. Through our close work with DDB
Chicago, we have gained a deep understanding of this client and
their goals," said Paul Gunning, CEO, Tribal DDB Worldwide. "The
confection category is a fun place for a creative agency like
Tribal to work and we look forward to growing the relationship and
taking Wrigley's U.S. brands to the next level in the digital
space." About Tribal DDB Worldwide Tribal DDB Worldwide
(http://www.tribalddb.com/) is headquartered in New York and
includes 44 offices spanning 25 countries throughout the Americas,
Europe and Asia Pacific region. The first digital agency to ever
win Global Agency Network of the Year by Advertising Age in 2007,
Tribal DDB has received accolades from The Wall Street Journal,
Businessweek, Forrester Research Inc. and more. In 2005 Tribal DDB
was named Interactive Agency of the Year by Adweek and the Cannes
International Advertising Festival where it took home the most
Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of
Omnicom Group's (NYSE:OMC) DDB Worldwide. About Wrigley The Wm.
Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and
chewy candies, lollipops, and chocolate. The Company has global
sales of $5.4 billion and distributes its world-famous brands in
more than 180 countries. Three of these brands -- Wrigley's
Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages
stretching back more than a century. Other well-loved brands
include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim
Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R),
Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R),
Solano(R), Sugus(R), P.K.(R), Cool Air(R) and 5(TM). DATASOURCE:
Wm. Wrigley Jr. Company CONTACT: Jennifer Jackson-Luth, Manager,
Marketing Communications of Wm. Wrigley Jr. Company,
+1-312-645-8876 Web site: http://www.wrigley.com/
http://www.tribalddb.com/
Copyright
Wrigley WM JR (NYSE:WWY)
Historical Stock Chart
From Sep 2024 to Oct 2024
Wrigley WM JR (NYSE:WWY)
Historical Stock Chart
From Oct 2023 to Oct 2024