Yankee Candle Lights up the CMA Awards; Yankee Candle is Named the Official Candle for ''Country Music's Biggest Night''Yankee C
October 20 2006 - 11:07AM
Business Wire
�Country Music�s Biggest Night just got a little brighter. This
year�s �The 40th Annual CMA Awards� will bask in the fragrant glow
of Yankee Candles as Yankee Candle (NYSE: YCC) has been named the
official candle brand of The CMA Awards. �Yankee Candle is very
proud to be named the official candle of the CMA Awards�, said Rick
Ruffolo, Senior Vice President of Brand, Marketing, and Innovation
for Yankee Candle. �We�re pleased to support the Country Music
Association and to help celebrate America�s music with the fans,
nominees, presenters, and performers at The 40th Annual CMA Awards.
We know many Country Music fans already are loyal Yankee Candle
consumers.� Like Country Music - Yankee Candle is an American
original, and is the #1 most-recognized name in the candle
business. Yankee Candle offers the world�s largest and most
compelling candle and home fragrance scents including long-time
classics such as MacIntosh, Clean Cotton�, Harvest�, Mistletoe�,
and Home for the Holidays�. Mr. Ruffolo indicated that the CMA
performers and presenters including Carrie Underwood, Faith Hill,
Keith Urban, and Kenny Chesney will be among the first to
experience the brand new holiday Sparkling Vanilla Housewarmer� jar
candles backstage during the show. These candles will provide just
the right mood for the evening festivities in addition to all of
the exciting parties taking place around the awards show. In
addition to providing candles to many fans and performers during
the weekend events in Nashville, Country Music fans from across the
country will have the chance to see the CMA Awards in a whole new
light when they are treated to an exclusive, sneak-peek, backstage
photo gallery on the Yankee Candle website www.yankeecandle.com
�something that they won�t be able to see anywhere else. �We are
honored to have Yankee Candle help us light up the night this year
at the CMA Awards,� said Rick Murray, CMA Vice President of
Strategic Marketing. �As I travel around offices on Nashville�s
famous Music Row and backstage at concerts, I see the distinctive
fragrance of Yankee Candle everywhere. I know that the artists and
guests are going to love having Yankee Candles used throughout all
of our events and backstage at the CMA Awards and we look forward
to working together for many years to come.� This wonderfully
synergistic partnership will bring a piece of the CMA Awards and
its top hit makers to Yankee Candle fans, and some of Yankee
Candle�s top hits to Country Music fans, as well. About The Yankee
Candle Company, Inc. The Yankee Candle Company, Inc. is the leading
designer, manufacturer, wholesaler and retailer of premium scented
candles in the growing giftware industry. Yankee has a 36 year
history of offering distinctive products and marketing them as
affordable luxuries and consumable gifts. The Company sells its
candles through a North American wholesale customer network of
approximately 17,250 store locations, a growing base of Company
owned and operated retail stores (385 located in 42 states as of
July 1, 2006), direct mail catalogs, its Internet website
(www.yankeecandle.com), international distributors and to a
European wholesale customer network of approximately 2,340 store
locations (through its distribution center located in Bristol,
England). About the Country Music Association and the CMA Awards In
1958, CMA was the first trade organization formed to promote a type
of music. Its membership includes nearly 6,000 companies and music
industry professionals around the globe. The CMA Awards were
broadcast on network television in 1968 � making it the longest
running, annually broadcast music awards program on network TV.
Traditionally one of the highest rated awards specials of the year,
more than 36 million people watched all or part of the 2005 CMA
Awards. "Country Music's Biggest Night just got a little brighter.
This year's "The 40th Annual CMA Awards" will bask in the fragrant
glow of Yankee Candles as Yankee Candle (NYSE: YCC) has been named
the official candle brand of The CMA Awards. "Yankee Candle is very
proud to be named the official candle of the CMA Awards", said Rick
Ruffolo, Senior Vice President of Brand, Marketing, and Innovation
for Yankee Candle. "We're pleased to support the Country Music
Association and to help celebrate America's music with the fans,
nominees, presenters, and performers at The 40th Annual CMA Awards.
We know many Country Music fans already are loyal Yankee Candle
consumers." Like Country Music - Yankee Candle is an American
original, and is the #1 most-recognized name in the candle
business. Yankee Candle offers the world's largest and most
compelling candle and home fragrance scents including long-time
classics such as MacIntosh, Clean Cotton(R), Harvest(R),
Mistletoe(TM), and Home for the Holidays(TM). Mr. Ruffolo indicated
that the CMA performers and presenters including Carrie Underwood,
Faith Hill, Keith Urban, and Kenny Chesney will be among the first
to experience the brand new holiday Sparkling Vanilla
Housewarmer(R) jar candles backstage during the show. These candles
will provide just the right mood for the evening festivities in
addition to all of the exciting parties taking place around the
awards show. In addition to providing candles to many fans and
performers during the weekend events in Nashville, Country Music
fans from across the country will have the chance to see the CMA
Awards in a whole new light when they are treated to an exclusive,
sneak-peek, backstage photo gallery on the Yankee Candle website
www.yankeecandle.com ...something that they won't be able to see
anywhere else. "We are honored to have Yankee Candle help us light
up the night this year at the CMA Awards," said Rick Murray, CMA
Vice President of Strategic Marketing. "As I travel around offices
on Nashville's famous Music Row and backstage at concerts, I see
the distinctive fragrance of Yankee Candle everywhere. I know that
the artists and guests are going to love having Yankee Candles used
throughout all of our events and backstage at the CMA Awards and we
look forward to working together for many years to come." This
wonderfully synergistic partnership will bring a piece of the CMA
Awards and its top hit makers to Yankee Candle fans, and some of
Yankee Candle's top hits to Country Music fans, as well. About The
Yankee Candle Company, Inc. The Yankee Candle Company, Inc. is the
leading designer, manufacturer, wholesaler and retailer of premium
scented candles in the growing giftware industry. Yankee has a 36
year history of offering distinctive products and marketing them as
affordable luxuries and consumable gifts. The Company sells its
candles through a North American wholesale customer network of
approximately 17,250 store locations, a growing base of Company
owned and operated retail stores (385 located in 42 states as of
July 1, 2006), direct mail catalogs, its Internet website
(www.yankeecandle.com), international distributors and to a
European wholesale customer network of approximately 2,340 store
locations (through its distribution center located in Bristol,
England). About the Country Music Association and the CMA Awards In
1958, CMA was the first trade organization formed to promote a type
of music. Its membership includes nearly 6,000 companies and music
industry professionals around the globe. The CMA Awards were
broadcast on network television in 1968 - making it the longest
running, annually broadcast music awards program on network TV.
Traditionally one of the highest rated awards specials of the year,
more than 36 million people watched all or part of the 2005 CMA
Awards.
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