BEIJING, Feb. 24, 2011 /PRNewswire-Asia/ -- Youku.com Inc.
(NYSE: YOKU), China's leading
Internet television company, recently received several new licenses
allowing it to expand its video services in live broadcasting,
video search, and production and distribution of original
content.
Youku received two online video licenses from China's State Administration of Radio, Film
and Television (SARFT) in July 2008
for Internet audio/video programming transmission and production,
which enabled the company to engage in professional content
syndication, online video sharing, and original content production.
With the latest licenses, Youku continues to lead the way in the
Chinese online space with a wide array of service licenses.
"The granting of these permits enables us to diversify our
business lines and enhance our flexibility to explore additional
opportunities in the booming online media environment in
China," said Victor Koo, Chairman and CEO of Youku.
Koo highlighted the importance of the new licenses for
production and distribution of original content, which permit Youku
to produce its own content and to distribute the content to other
media or partners. While the majority of Youku's viewers watch
long-form professionally produced content featured on the Company's
website, original content plays a key role in defining Youku's
brand image and personality, and helps Youku gain significant
online and offline popularity.
Old Boys, the crowning final piece in the 11 Degrees New
Media Film Project co-produced by Youku Originals, China Film Group
and Chevrolet in 2010, was viewed more than 28 million times within
three months of its release on Youku's website.
Another license authorizes Youku to provide "aggregation and
indexing services for online video content," which enables the
Company to continue developing Soku.com, the Company's Internet
video search engine currently in beta-testing.
About Youku
Youku.com Inc. is China's
leading Internet television company. Our Internet television
platform enables users to search, view and share high-quality video
content quickly and easily across multiple devices. Youku, which
stands for "what's best and what's cool" in Chinese, is the most
recognized online video brand in China. Youku's American
depositary shares, each representing 18 of our Class A ordinary
shares, are traded on NYSE under the symbol "YOKU".
For more information, please
contact:
Xiuling Zhang
Phone Number:
8610-58851881-7876
Email: zhangxiuling@youku.com
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SOURCE Youku.com Inc.