SANTA CLARA, Calif.,
April 19, 2011 /PRNewswire/ --
Vobile, a leading provider of video content identification and
management services and Youku.com Inc., China's leading
Internet television company, announced today that it has begun
offering copyright holders increased protection against copyright
infringement through upgrades to its video fingerprinting
system—the biggest upgrade since Youku launched its own copyright
identification management platform, the first to be developed by a
Chinese internet company, in January 2010.
The update to Youku's copyright identification management
platform comes on the heels of the company's agreement with
major Hollywood studios regarding content protection. In
addition to Youku's proprietary copyright screening system, now
videos uploaded to Youku will be simultaneously checked against the
VideoDNA Database (VDDB) developed by Vobile, a leading
international provider of fingerprinting technology. The new
platform provides unrivalled accuracy, and can generate fingerprint
information for videos in a matter of minutes and compare them to
existing fingerprints within less than a second.
"Youku has acquired content rights at an unprecedented rate over
the past year," said Youku Chairman and CEO Victor Koo, "and
we intend to continue working with media content providers to make
sure that we offer the richest range of licensed video content. We
are serious about maintaining good relationships with our partners,
and to that end we will continue to offer rights-protection
measures that equal or surpass industry standards."
As a founding member of the China Network Copyright Committee,
Youku has led the way for Chinese companies in protecting content
creators' rights online. The company now continues its tradition of
respect for copyright by partnering with Vobile, whose technology
can identify copyrighted content even in cases where uploaders have
deliberately tampered with the video or audio to reduce
identifiability, thus offering a strong additional layer of
protection for studios and rights holders.
"Vobile worked with Youku to integrate its technology into the
site's existing framework," said Youku CTO Leo Jian Yao. "The
seamless integration between our systems means that Youku can check
uploaded content against our own databases in parallel with
Vobile's. We will be updating our fingerprint databases every day
through our partnership with Vobile, ensuring that our systems are
up to date at all times. Respect for intellectual property rights
is every bit as important to us as it is to our content partners,
and we will continue to develop and strengthen our copyright
protection measures in the future."
"Vobile has provided its industry-leading VDNA content
identification and management services to partners around the
world," said Vobile founder and CEO Yangbin Wang. "We're excited to
work with Youku in close partnership and help Youku ensure that it
provides licensed, high-quality TV and film content to the world's
largest Internet market."
About Vobile
Vobile® is the leading provider of video content identification
and management services. Its core VDNA® technology enables fully
automated identification, tracking and management of any video and
audio content with high performance, accuracy and scalability.
Vobile operates the VideoDNA Database (VDDB®), which is the most
comprehensive database of authorized video fingerprints, metadata
and business rules from major movie studios, television networks
and record labels. Founded in 2005, the company is headquartered
in Santa Clara, California,
with additional offices
in China, Japan and Singapore.
For or more information, please
visit http://www.vobileinc.com.
Vobile, VideoDNA, VDNA, VDDB, the Vobile and VDNA logos are
registered trademarks or trademarks of Vobile, Inc.
About Youku
Youku.com Inc. is China's leading Internet television
company. Our Internet television platform enables users to search,
view and share high-quality video content quickly and easily across
multiple devices. Youku, which stands for "what's best and what's
cool" in Chinese, is the most recognized online video brand
in China. Youku's American depositary shares, each
representing 18 of our Class A ordinary shares, are traded on NYSE
under the symbol "YOKU."
Media Contact:
Allyson Hoffman
Vobile, Inc.
Email: pr@vobileinc.com
SOURCE Vobile, Inc.