BEIJING, May 13, 2011 /PRNewswire-Asia/ -- Youku.com, Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku"), announced today that Youku
Link, the company's cross-platform synchronization product, is now
supported by four of China's most
influential social media. According to data from the four largest
sites using Youku Link, users of each service share and repost an
average of 650,000 Youku videos every day.
Youku had long offered users "one-click sharing" functionality,
allowing users to post links to Youku videos to participating
websites with a single click. Youku Link, which first launched last
spring, allows users to link their Youku accounts to their accounts
on other websites, enabling a wider range of interaction across
multiple platforms. Users can sign into Youku with accounts from
other social media and select which aspects of their Youku
experience – viewed movies, favorite clips, comments, or thumbs-up
votes – they want to share with their online social circle.
Tencent's QZone is the latest
service to implement two-way support for Youku Link. Youku has a
long history of cooperation with China's prominent social media platforms:
Renren, SINA Weibo, and Tencent
Microblog. Figures provided by websites that have adopted Youku
Link show that users of these websites have made Youku a major part
of their online experience.
Youku is the most widely used source of videos on the SINA Weibo
microblogging service. When Renren users share Youku videos with
their friends on Renren, every video is re-posted and re-shared an
average of 85 times. Youku is also the most widely used video site
on Tencent Microblog. According to
the most recent figures from Tencent,
QZone users were already posting or re-posting a daily average of
more than 700,000 Youku videos in early April, not long after the
site added two-way support for Youku Link, generating an average of
more than 35,000 replies per day.
"With Youku Link, we are introducing a new generation of sharing
functionality," said Youku's Chief Technology Officer Jian Yao. "Instead of just sharing content, we
are giving people the tools to share their behavior with their
friends – their favorites, their comments, their bookmarked
playlists – regardless of what social platforms they use. We are
delighted to work with the major social media sites to enrich
social networking and to make Youku an even more ubiquitous part of
the Internet user experience in China."
One of the widest-ranging cooperative initiatives undertaken by
a Chinese online video company, Youku Link is a reflection both of
the diversity of China's social
networking market and of the Chinese Internet industry's recent
development towards open platforms and open APIs. As the service
matures, Youku Link will expand the scope of Youku's cooperation
with other companies and enable other categories of functionality,
both between online platforms and within Youku's own product
line.
About Youku:
Youku.com Inc. is China's
leading Internet television company. Our Internet television
platform enables users to search, view and share high-quality video
content quickly and easily across multiple devices. Youku, which
stands for "what's best and what's cool" in Chinese, is the most
recognized online video brand in China. Youku's American depositary shares,
each representing 18 of our Class A ordinary shares, are traded on
NYSE under the symbol "YOKU."
Contact
Information:
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Media
Relations:
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Jean Shao
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Director, International
Public Relations
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Youku.com Inc.
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Tel: (+8610) 5885-1881
x7128
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Email: shaodan@youku.com
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Investor
Relations:
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Ryan Cheung
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Corporate Finance
Director
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Youku.com Inc.
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Tel: (+8610) 5885-1881
x6090
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Email: ryan.cheung@youku.com
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SOURCE Youku.com Inc.