BEIJING, Nov. 15, 2011 /PRNewswire-Asia/ -- Youku Inc.
(NYSE: YOKU), China's leading
Internet television company, revealed Youku Classroom and Youku
Music Box, two new web applications from Youku Labs. The two
applications leverage Youku APIs to extend the Youku platform to
support new services.
Initially conceived as a front-end application for open lecture
videos, Youku Classroom (http://classroom.youkulabs.com) presents
lecture videos, notes, subtitles, and slideshow presentations in a
single intuitive interface. Designed from the ground up to be
compatible with any desktop or mobile browser with HTML5 support,
Youku Classroom integrates Youku's video resources with the social
features of other platforms (including SINA's Weibo micro-blogging
platform and Dict.cn's Chinese-English dictionary) to create an
online space for viewers to learn and interact with virtual
"classmates."
Youku Music Box (http://youku.fm) draws on Youku's vast library
of music video content to present an online "video radio" station
allowing users to select from different channels. Music Box learns
from users' preferences and takes into account their social
behaviors on Youku's platform in recommending music to match their
tastes.
"Creativity and innovation are key parts of the Youku story,"
said Youku CTO Jian Yao. "From our
early work in developing an industry-leading content-delivery
network, to Youku Labs graduates like iKu Mini, Youku has always
promoted the development of new technologies and applications that
push the edge of what's possible. Youku Classroom and Youku Music
Box continue that tradition, and provide a glimpse of the sort of
applications that will be possible with our upcoming public
API."
Deriving from Youku's corporate culture of innovation, Youku
Labs has been running within the Company virtually since its
founding as a way of encouraging engineers to channel their
enthusiasm for Youku's platform into new tools and functions. From
software tools allowing home media PCs to view Youku video to
full-fledged new tools like Youku Classroom and Youku Music Box,
Youku engineers have extended the Company's Internet television
platform in new directions.
About Youku
Youku Inc. is China's leading
Internet television company. Our Internet television platform
enables users to search, view and share high-quality video content
quickly and easily across multiple devices. Youku, which stands for
"what's best and what's cool" in Chinese, is the most recognized
online video brand in China.
Youku's American depositary shares, each representing 18 of our
Class A ordinary shares, are traded on NYSE under the symbol
"YOKU."
For more information,
please contact:
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Media
Relations:
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Jean Shao
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Director, International
Communications
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Youku.com Inc.
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Tel: +86-10-5885-1881
x7128
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Email: shaodan@youku.com
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Investor
Relations:
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Ryan Cheung
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Corporate Finance
Director
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Youku.com Inc.
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Tel: +86-10-5885-1881
x6090
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Email: ryan.cheung@youku.com
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SOURCE Youku.com Inc.