Celestial Tiger Entertainment Announces Content Licensing Deals With Premier Video On Demand And Internet Platforms In China
February 16 2012 - 10:01PM
PR Newswire (Canada)
Deals Concluded With iQIYI, Sohu, YOU On Demand And Youku HONG
KONG, Feb, 17, 2012 /CNW/ - Celestial Tiger Entertainment (CTE),
the recently-launched independent Asian media company, today
announced several major content licensing deals for Video On Demand
(VOD) rights with multiple platforms in China, including iQIYI,
Sohu, YOU On Demand and Youku. The deals establish CTE's presence
as a significant content distributor in Asia in addition to its
operation of six branded pay TV channels across Asia Pacific. The
deals encompass feature films and television content from the
Lionsgate library, and enable CTE to further penetrate China's
booming 2 billion-plus RMB ($300 million U.S.) video-on-demand
market. Lionsgate, a diversified global entertainment company, is
partnered in CTE with Saban Capital Group and Astro's Celestial
Pictures. "These VOD deals represent just the first step for CTE's
content distribution in China," said Wendy Reeds, CTE's Executive
Vice President, Content Sales and Distribution. "CTE has a strong
library of film and television content from Lionsgate, as well as
original CTE productions, that we are proud to bring to viewers in
China." "We are pleased to have the opportunity to work with the
leading video-on-demand companies in China to strengthen their
product offerings to their users, and we are excited about
participating in a market that is achieving such unprecedented
growth," said Jenny Suen, Director, Content Sales and Distribution.
CTE noted that its content licensing deals meet a rapidly growing
need for copyrighted content in the intensely competitive 2 billion
RMB Chinese online video market, which is poised for continued
strong growth after a 170% increase in 2010 over the previous year.
As the exclusive sales agent for all of Lionsgate's content in
Greater China and Southeast Asia, CTE has access to a vast array of
commercially successful and critically-acclaimed films and
television series, and the licensing deals announced today included
Quentin Tarantino's classic Reservoir Dogs, Lionsgate's
Oscar-winning drama Monster's Ball, director David Lynch's sci-fi
classic Dune, the action franchise Crank, and the multiple Emmy©
Award-winning television series Mad Men. CTE's licensing deals are
for non-exclusive VOD rights with the following companies: -- iQIYI
is an independent online video company founded by top Chinese
search engine Baidu , and Providence Equity Partners, and focuses
on licensed, high-definition, professionally-produced content. For
more information, please visit http://www.iqiyi.com/. -- Sohu.com
Inc. is one of China's leading Internet companies with services
encompassing news, search, communication, and entertainment, with a
strong presence in the online video industry. For more information,
please visit http://www.sohu.com/. -- YOU On Demand Holdings, Inc.
is a leading national Pay-Per-View and Video On Demand platform
that offers premium content on a transactional and subscription
basis. For more information, please visit http://www.yod.com/ --
Youku Inc. is China's leading online video site, and features
user-generated, self-produced, and licensed content from over 1,500
content partners. For more information, please visit
http://www.youku.com Media enquiriesPauline PoonCelestial Tiger
EntertainmentT: 8522626 8131E: pauline.poon@celestialtiger.com For
Lionsgate corporate inquiries, please contact: Peter D.
Wilkes310/255-3726 pwilkes@lionsgate.com About Celestial Tiger
Entertainment CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified
media company dedicated to entertaining audiences in Asia and
beyond. The company focuses on the operation of branded pay
television channels, content creation and content distribution
targeted at Asian consumers. CTE operates a powerful bouquet of
distinct pay television channels including: CELESTIAL MOVIES, the
most broadly distributed 24-hour Chinese and Asian movies channel
in the world; CELESTIAL CLASSIC MOVIES, the gateway to an
unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES
ON DEMAND, Celestial's subscription Video On Demand service; KIX,
the ultimate in action entertainment; Thrill, Asia's only horror
and suspense movie channel; and KIX HD, featuring the best of
action with a late-night dose of thrillers in high definition. As
one of Asia's largest vertically integrated entertainment
companies, CTE produces original content which complements its
channels business. CTE is also the exclusive sales agent of content
in all media in Southeast Asia and China from independent Hollywood
studio Lionsgate. Headquartered in Hong Kong, CTE is a joint
venture among Saban Capital Group, a leading private investment
firm specializing in the media, entertainment and communications
industries; Celestial Pictures, a major Asian entertainment company
wholly-owned by Astro, the owner and operator of the leading DTH
platform in Malaysia; and Lionsgate, the world's largest
independent filmed entertainment studio. SOURCE Celestial Tiger
Entertainment Celestial Tiger Entertainment
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