BEIJING, July 9, 2012 /PRNewswire-Asia/ -- Youku Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku"), has entered into a
multiple-year agreement with NBCUniversal International Television
Distribution for the video-on-demand rights in China to a broad collection of current,
library and upcoming NBCUniversal feature films. The films --
including Schindler's List, The Mummy, The Mummy Returns, The
Mummy: Tomb of the Dragon Emperor, Jurassic Park, The Lost World:
Jurassic Park, Jurassic Park III and Apollo 13 -- will be available
for on-demand viewing through Youku Premium.
In addition to a yearly rotating selection of more than 100
classic titles from NBCUniversal's rich catalogue, including such
Oscar® winners and critical favorites as Trainspotting, Being John
Malkovich, and The Big Lebowski, the new agreement also covers
upcoming NBCUniversal releases. These will include Contraband, Safe
House, The Lorax, and summer tentpole releases Battleship and Snow
White & The Huntsman. The new films will appear on Youku's
platform for paid on-demand viewing after their China theatrical releases.
"Youku has been steadily broadening and deepening our
partnerships with Chinese and international studios," said
Huilong Zhu, Youku's vice president
of movie operations and corporate development. "Our new agreement
with NBCUniversal is one more step forward towards our goal of
offering the highest quality content to Youku's more than 300
million viewers. The new agreement best demonstrates the confidence
that we and our partners share in the growth of Youku Premium."
Youku has signed deals to license content from a number of major
international studios including Disney, Paramount, Dreamworks,
Warner Bros and 20th Century Fox.
About Youku
Youku Inc. is China's leading
Internet television company. Our Internet television platform
enables users to search, view and share high-quality video content
quickly and easily across multiple devices. Youku, which stands for
"what's best and what's cool" in Chinese, is the most recognized
online video brand in China.
Youku's American depositary shares, each representing 18 of our
Class A ordinary shares, are traded on NYSE under the symbol
"YOKU".
About NBCUniversal International Television
Distribution
NBCUniversal International Television Distribution, a division
of NBCUniversal, is responsible for the distribution of
NBCUniversal product to all forms of television and new media
outside of the U.S. and Canada. This includes a rich library
of more than 4,000 feature films and 75,000 television episodes,
including current and classic titles, non-scripted programming,
sports, news, long-form and short-form programming, and locally
produced content from around the world.
For more information, please contact:
Media Relations:
Jean Shao
Director, International Communications
Youku Inc.
Tel: +86-10-5885-1881 x7128
Email: shaodan@youku.com
Investor Relations:
Ryan Cheung
Corporate Finance Director
Youku Inc.
Tel: +86-10-5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Inc.