BEIJING and SHANGHAI, Dec. 13,
2012 /PRNewswire/ -- Nearly 1,200 advertising partners
and related representatives attended the 2013 Youku Tudou Resources
events in Shanghai on December 5 and Beijing on November
28. The two events, hosted by Youku Tudou Inc. (NYSE: YOKU;
formerly Youku Inc. or "Youku"), China's leading Internet television company,
offered prospective advertising partners an opportunity to better
understand Youku Tudou's dual-platform offerings, which are quickly
becoming a favorite option for advertisers, in advance of their
2013 advertising budget allocations.
The better-than-expected turnout for the Shanghai and Beijing Youku Tudou Resources
events reflected a growing interest among advertisers in the
company's dual-platform advertising solution. To date, more than 20
major advertisers, including such major brands as Yum Foods,
General Mills, Shanghai GM Buick, and TMall, have made adjustments
to their 2012 advertising budgets in order to take advantage of the
service. For the television drama Chu
Han, which will debut online in late December, nearly
all of the major advertisers have opted for dual-platform ads.
Since completing the merger of Youku and Tudou, China's two largest online video platforms, in
August 2012, Youku Tudou has been
able to realize economies of scale in a number of areas -- and to
extend the resulting benefits to its partners. Youku Tudou's
dual-platform solution allows advertisers to reach a vast, diverse
user base -- with a combined total of more than 400 million viewers
on a monthly basis according to market research firm iResearch in
September 2012 -- accounting for
nearly 80% of China's online video
audience. Fine-grained backend controls allow advertisers to target
their ads by video platform, user location, and other criteria, and
to track ad performance among different viewer demographics.
In addition to expanding advertising clients' reach, Youku
Tudou's dual-platform strategy allows clients to lower costs and
reduce duplicate reach. Third-party monitoring figures from
AdMonitor for a Yum Foods KFC campaign in late August and early
September showed a roughly 7% decrease in ad costs for the company.
Yum was one of the first advertisers to experiment with
dual-platform advertising through Youku Tudou. Following the
success of the campaign, Yum Foods subsequently expanded its
dual-platform ad placements to cover all of its brands in Q4
2012.
"We're gratified to see more and more advertising partners
taking advantage of the unique characteristics of Youku Tudou's
offerings," said Youku Tudou president Dele Liu. "Our platforms
have a history of strong relationships with advertisers founded
upon strong ad performance, and the integration between Youku and
Tudou's platforms allows Youku Tudou to offer our partners access
to an unprecedented audience, combined with the most advanced
metrics and monitoring system in China's online advertising industry."
Youku and Tudou, China's #1 and
#2 online video companies, officially merged into Youku Tudou Inc.
in August 2012. Youku Tudou has
continued to operate the parallel platforms Youku.com and Tudou.com
as independent websites with distinct brand identities. Youku.com
targets a mainstream, professional audience, while Tudou.com is
positioned to appeal to a young fashion-conscious viewership.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Internet television platform enables users to search, view and
share high-quality video content quickly and easily across multiple
devices. Youku, which stands for "what's best and what's cool" in
Chinese, is the most recognized online video brand in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU".
Contact:
Jean Shao, Director of
International Communications
T: (8610) 58851881-7128
SOURCE Youku Tudou Inc.