HONG KONG, March 19, 2013 /PRNewswire/ -- Youku Tudou
Inc. (NYSE: YOKU), China's leading
Internet television company ("Youku Tudou") and Hong Kong
Television Broadcasts Limited ("TVB") announced an exclusive
partnership that will bring an annual volume of over 2500 hours of
TVB's hot dramas and old classics to Youku Tudou's websites and
mobile clients. The announcement was made at a star-packed
conference held during the 37th Hong
Kong International Film Festival.
The two year deal will extend Youku Tudou's coverage to
virtually all new and classic TVB titles. Two parties also will
explore partnerships to co-produce original content and share
resources, including co-promoting content generated by
TVB-affiliated celebrities, related performances and other
events.
Conforming to the fast growing mobile traffic, the deal will
also make TVB's exclusive content available on iPads, iPhones, and
other mobile devices. By the end of 2012, Youku Tudou recorded over
100 million daily video views from mobile devices.
Prior to this exclusive partnership, Youku Tudou users were
already strongly connected to TVB content. Previously, Youku.com
and Tudou.com each opened a TVB channel, the video industry's most
comprehensive, most convenient destination for watching TVB shows.
This partnership represents the latest move in Youku Tudou's
continuing pursuit of original overseas film and television
content.
Youku Tudou reached an agreement three months ago with the U.S.
cable network AMC to become the exclusive source for AMC content in
China, in addition to other recent
partnerships with the BBC, MBC (Korean Munhwa Broadcasting Corp.)
and major U.S. TV content right holders.
"Youku Tudou has both the largest copyrighted video repository
and user base. TVB has a spotless reputation and history throughout
the Chinese-speaking world," said Youku Tudou President Dele Liu.
"This strategic and cooperative partnership combines the strength
of Youku Tudou's internet platform and apps with TVB's wonderful
repertoire of shows. It's an invaluable combination that will help
Youku Tudou achieve its goal of being the go-to source for
high-quality internet television in China."
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku.com and
Tudou.com, China's two largest
online video platforms, Youku Tudou offers viewers a rich library
of premium licensed content, user generated content, and original
in-house productions. Our mission is to become the primary source
of online video content for Chinese internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares
are traded on NYSE under the symbol "YOKU."
For further information, please contact:
Jean Shao
Director of International Communications
T: (8610) 58851881-7128
shaodan@youku.com
SOURCE Youku Tudou Inc.