BEIJING, March 28, 2013 /PRNewswire/ -- Youku Tudou, Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku Tudou"), recently announced
the addition of 33 popular American TV dramas and variety
shows, produced by ABC, CBS, Fox, NBC, The CW and WB, to its
international library in 2013.
Vampire Diaries, Pretty Little Liars, Revenge, Elementary and
Modern Family, as well as edgier titles like 2 Broke Girls, 666
Park Avenue, and Cougar Town represent a diverse range of content
highly attractive to Chinese audiences. These new shows join
American Idol and Scandal, the 2nd and 3rd highest ranked prime
time TV shows according to Hollywood Reporter.
The new crop of titles is only the latest addition to Youku
Tudou's extensive collection of foreign TV, which includes one of
the largest libraries of licensed American TV content in
China. Since 2010, Youku Tudou has
imported more than 20 hit U.S. TV dramas and variety shows,
including Desperate Housewives, Glee, Survivor, America's Got
Talent, X-Factor and more. The fastest growing content category,
U.S. TV viewership in China has
seen explosive growth, including a roughly 400% increase from 2011
to 2012. Average views for single episodes reach as high as
2.5 million.
Through its in-house content metrics and analysis platform,
Youku Tudou identifies foreign dramas with domestic appeal.
Together with its dominant market share in the online video
industry, Youku Tudou has provided much U.S. TV content with
unparalleled access to Chinese audiences. After appearing on
Youku.com, The Walking Dead became the most watched U.S. serial in
China, reaching the Top 3 on
Baidu's TV list with the third season garnering more than 95
million views.
In addition to the new U.S. content, Youku Tudou's library
received a boost recently through an exclusive partnership with
Hong Kong Television Broadcasts Limited ("TVB"). The deal sets the
stage for Youku.com and Tudou.com to host over 2500 hours of
popular TVB dramas, both new and classic, each year for the next
two years. The TVB deal is only the latest new partner for Youku
Tudou, which has also signed agreements with AMC, the BBC, and
Korea's Munhwa Broadcasting Corp. ("MBC") recently.
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku.com and
Tudou.com, China's two largest
online video platforms, Youku Tudou offers viewers a rich library
of premium licensed content, user generated content, and original
in-house productions. Our mission is to become the primary source
of online video content for Chinese internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares
are traded on NYSE under the symbol "YOKU."
Contact:
Jean Shao
Director of International Communications
T: (8610) 58851881-7128
E: shaodan@youku.com
SOURCE Youku Tudou Inc.