BEIJING, June 7, 2013 /PRNewswire/ -- Youku Tudou
Inc. (NYSE: YOKU), China's leading
Internet television company ("Youku Tudou"), today announced a
strategic content-sharing alliance with SINA Corporation ("SINA"),
an online media company serving China and the global Chinese communities.
Under the deal, in exchange for access to Youku Tudou's video
library, Sina will leverage their PC and mobile platform to promote
Youku Tudou's licensed content to its users on Weibo. The
multi-screen strategic collaboration also draws on huge gains in
mobile traffic for both companies – 76% of Weibo's daily active
users access Weibo through mobile devices, while Youku Tudou counts
170 million daily mobile views.
This collaboration builds upon the existing close relationship
between Youku Tudou and Weibo users. Sharing Youku and Tudou videos
has long been one of the most popular activities on Weibo.
According to the most recent report from Deutsche Bank, in April,
videos from Youku platform represented 47.7% of videos retweeted on
Weibo, the most for any video site while content from Tudou
platform earned the second-most retweets, with 15.9%.
Youku Tudou's content is scheduled to be promoted throughout
Weibo starting in July. The promotion takes multiple forms
including through personalized recommendation section embedded
between micro-blogging posts. Search results for movies and TV
dramas will provide direct thumbnail links to watch the title
instantly. "Home page" for each title will be set up to provides
direct links to watch it on Youku or Tudou platforms and feature
reviews, mentions of that title from other Weibo users, and other
information that users might find useful. Also under the deal,
Youku Tudou and Weibo will cross-promote each other's premium
members and their content.
"Creating and sharing content is at the core of the Internet,
and Youku Tudou's cooperation with social networking sites such as
Weibo is a powerful move towards deepening consumers' online video
viewing and sharing experience," said Dele Liu, President of Youku
Tudou. "We look forward to showcasing our content in new and
innovative marketing formats as we work to expand our lead in the
online video industry."
Youku Tudou's extensive video library is one of the largest in
China. As of December 31, 2012, our video content library
contained more than 4,500 movie titles, 2,700 television serial
drama titles and over 900 variety shows. Youku Tudou hosts
user-generated content and creates award-winning in-house
productions, two highly popular video categories that are available
for viewing on Youku.com and Tudou.com.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
among the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
CONTACT:
Jean Shao, Director of International
Communications
Tel: (8610) 58851881-7128
Email: shaodan@youku.com
Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Tudou Inc.