BEIJING, Oct. 30, 2013 /PRNewswire/ -- A new revenue
sharing program by Youku Tudou Inc. (NYSE:YOKU), China's leading Internet television company,
has generated more than half a million USD in income for
participating content creators in just four months. The program,
launched in June, allows qualified participants to earn money
generated from advertisements embedded with the content they
upload.
Top video creators have earned between $3,500 and $10,000 per month from diverse content
such as education, humor, games, animated commentary. Other content
includes web serials from comedians, musicians and original
productions. Li Hongchou, who started creating web serials a few
years ago while in college, is the top monthly earner so far at
more than 80,000 RMB, or about
$12,000, for a few consecutive
months. His first hit web serial, Off-Campus Roommates, was about
young people living together in an apartment, similar to the
American television series "Friends." Li now has his own studio and
has produced more than 300 web episodes, netting nearly 300 million
cumulative views.
The aim of the revenue sharing program is to encourage
China's many creative grassroots
video producers to share their work with wider audiences. Youku.com
and Tudou.com own the largest platform for user-generated content
(or, UGC) in China. Smartphones
and tablets are fueling the fast growth of UGC. Since June, views
of videos in the revenue sharing program on Youku.com and Tudou.com
have increased 30 percent month to month.
Participants' videos enjoy prioritized recommendations as well
as search support and an expedited upload channel. They are able to
monitor their channels, income and marketing results. Youku Tudou
also offers participants offline training, including
cinematography, digital marketing and case study seminars. Some
participants are invited to join in-house production projects
initiated by Youku.com and Tudou.com.
"We are thrilled to see such promising growth of this new
initiative to reward talented content creators," said Xiangyang Zhu, Chief Content Officer of Youku
Tudou. "Youku Tudou proudly takes the credit for nurturing
China's online video talents since
2008, and we're gratified that more and more people are using video
to express their thoughts and creativity. By rewarding great
independent creators through this open revenue sharing platform, we
look forward to further unleashing the unlimited power of
user-generated content."
Revenue sharing information is available on share.youku.com and
share.tudou.com. The sites now together have close to 600
partners.
About Youku Tudou Inc.
Youku Tudou Inc. is China's
leading Internet television company. Through Youku.com and
Tudou.com, China's two largest
online video platforms, Youku Tudou offers viewers a rich library
of premium licensed content, user generated content, and original
in-house productions. Our mission is to become the primary source
of online video content for Chinese Internet users across all
Internet-enabled devices. Youku Tudou's American depositary shares
are traded on NYSE under the symbol "YOKU."
Jean Shao, Director of
International Communications
T: +86.21.3325.3575
Ryan Cheung
Corporate Finance Director
Youku Tudou Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Tudou Inc.