BEIJING, March 5, 2015 /PRNewswire/ -- Youku Tudou Inc.,
China's leading internet
television company, today announces the formation of new business
units Heyi Studios and Innovative Marketing, and the appointment of
Edward Su as Chief Operating
Officer.
New Business Units
Youku Tudou announces the launch of two new business units, Heyi
Studios and Innovative Marketing. Youku Tudou's Chief Content
Officer Sunny Xiangyang Zhu has been
appointed CEO of Heyi Studios, which produces original TV dramas
and innovative web-native content, and Yawei Dong, Chief Marketing Officer, will head
the Innovative Marketing Business Unit to develop programmatic
advertising, video e-commerce, big data and other new marketing
models. As a result of the change, Youku Tudou now has six business
units: Youku platform, Tudou platform, Heyi Pictures, Heyi Studios,
Innovative Marketing and Cloud Entertainment BU which focuses on
gaming and OTT.
Reorganization of Content Management and Production
Taking a new approach to content management and production,
Youku Tudou has formed nine Content Centers vertically integrated
based on content categories: TV Drama Center, News Center, Variety
Show Center, Movie Center, Game Center, Animation Center, Music
Center, Education Center and Entertainment Information Center.
Frank Ming Wei, President of Youku,
and his team will manage Content Centers including TV series, News,
and Education. Weidong Yang,
President of Tudou, and his team will manage Content Centers
including Variety Shows, Entertainment Information, Animations, and
Music. Allen Huilong Zhu, CEO of
Heyi Pictures, will manage Movie Center. Leo Jian Yao, group CTO and President of Cloud
Entertainment BU, will manage game center.
Appointment of COO
Youku Tudou is pleased to announce the appointment of
Edward Su as Chief Operating
Officer, who will oversee the sales team of Youku Tudou. Before
joining Youku Tudou, Edward served as CEO of China Group for Havas
Worldwide, a multinational integrated marketing communications
agency. Edward has 18 years of business experience from various
companies including Grey, D'arcy, Saatchi & Saatchi, and
Ogilvy. He graduated from East China Normal University with a
Master's Degree in Philosophy and also received an MBA from
China Europe International Business School (CEIBS).
"With today's announcements, the framework of Youku Tudou's
multi-business unit and content center structure is in place," said
Victor Koo, Chairman and CEO of
Youku Tudou. "We're well poised to rapidly ramp up
our content creation, accelerate our revenue growth and
diversification, and fully capitalize on the opportunities that
the converging online and offline worlds bring us."
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol
"YOKU."
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/youku-tudou-announces-organizational-change-and-appointment-of-coo-300045974.html
SOURCE Youku Tudou Inc.