SHANGHAI, July 20, 2020 /PRNewswire/ -- Yum China Holdings,
Inc. (the "Company" or "Yum China")
(NYSE: YUMC) today announced that it has been named as the Official
Retail Food Services Sponsor of the Olympic and Paralympic Winter
Games Beijing 2022 ("Beijing
2022"). Yum China also becomes an
Official Sponsor of the Chinese Olympic Committee through the end
of 2024.
As the Official Retail Food Services Sponsor of Beijing 2022 Games, Yum China will provide retail food services for
the Games. Yum China's brands,
including KFC, Pizza Hut and others, will be on site at the
Beijing 2022 venues providing food
and refreshment for visitors and athletes from around the world.
The sponsorship rights will also allow Yum
China to use, for advertising and promotional purposes, the
Olympic marks and imagery of the Beijing 2022 Olympic Winter Games as well as
marks of the Chinese Olympic Committee. Yum
China plans to launch a series of Olympic-themed marketing
campaigns to excite and inspire consumers.
"We are honored to support the Beijing 2022 Olympic and Paralympic Winter
Games as an Official Sponsor," said Joey
Wat, CEO of Yum China. "At
Yum China, we are committed to leveraging our brand influence,
strong offline and online network, as well as over 250 million
members to promote the Olympic values of Excellence, Respect and
Friendship. Building on our established connection with young
people, we hope to inspire and motivate increased participation in
winter sports, and contribute to bringing the Olympic spirit to
life."
Leveraging its industry-leading digital capabilities,
Yum China has built a powerful
digital ecosystem that spans the entire customer journey, multiple
consumption scenarios and personalized consumer needs. This is
helping Yum China to create enhanced
customer experiences and engagement opportunities, expanding
influence from restaurants to the community in areas of such as
culture and sports.
The sponsorship agreement builds on Yum
China's long track-record of promoting sports and healthy
lifestyles in communities throughout China. This includes
supporting major sporting events such as the 2019 Tennis Masters,
3x3 basketball competitions and city marathons. Yum China looks forward to welcoming visitors
and athletes from around the world to Beijing in 2022.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements generally can be identified by the fact that they do not
relate strictly to historical or current facts and by the use of
forward-looking words such as "expect," "expectation," "believe,"
"anticipate," "may," "could," "intend," "belief," "plan,"
"estimate," "target," "predict," "likely," "will," "should,"
"forecast," "outlook," "look forward to" or similar terminology.
These statements are based on current estimates and assumptions
made by us in light of our experience and perception of historical
trends, current conditions and expected future developments, as
well as other factors that we believe are appropriate and
reasonable under the circumstances, but there can be no assurance
that such estimates and assumptions will prove to be correct.
Forward-looking statements include, without limitation, statements
regarding our strategies and business plans. Forward-looking
statements are not guarantees of performance and are inherently
subject to known and unknown risks and uncertainties that are
difficult to predict and could cause our actual results to differ
materially from those indicated by those statements. We cannot
assure you that any of our expectations, estimates or assumptions
will be achieved. The forward-looking statements included in this
press release are only made as of the date of this press release,
and we disclaim any obligation to publicly update any
forward-looking statement to reflect subsequent events or
circumstances, except as required by law. All forward-looking
statements should be evaluated with the understanding of their
inherent uncertainty. You should consult our filings with
the Securities and Exchange Commission (including the
information set forth under the captions "Risk Factors" and
"Management's Discussion and Analysis of Financial Condition and
Results of Operations " in our Annual Report on Form 10-K and our
Quarterly Report on Form 10-Q) for additional detail about factors
that could affect our financial and other results.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii &
JOY concepts outright. The Company had 9,295 restaurants in over
1,400 cities at the end of March
2020. Yum China ranked # 361
on the Fortune 500 list for 2020. In 2020, Yum China was named to the Bloomberg
Gender-Equality Index and was certified as a Top Employer 2020 in
China by the Top Employers
Institute, both for the second consecutive year. For more
information, please visit http://ir.yumchina.com.
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SOURCE Yum China Holdings, Inc.