SHANGHAI, Nov. 19,
2024 /PRNewswire/ -- Yum China Holdings, Inc.
(NYSE: YUMC and HKEX: 9987, the "Company" or "Yum China") celebrated a major milestone for KFC
in its Guangzhou market
area[1], opening its 1,000th KFC store in the area.
In conjunction with this milestone, a new side-by-side KCOFFEE
cafe was also unveiled, the 100th in Guangdong province, highlighting the growing
popularity of this innovative business model. Yum China has expanded this model to over 500
locations nationwide and is on track to open 600 by year-end.
KFC became the first Western quick-service restaurant brand to
enter the China market in 1987 with its first store in Beijing's Qianmen neighborhood. The first KFC
store in Guangzhou opened in the
city's Yuexiu District in 1993. Incorporating not only good food
but also Chinese cultural elements helped the brand to win the
hearts of Chinese consumers, making KFC a household name across
China. Over the past three decades, KFC has expanded to every
province and region across the country with over 11,000 stores
nationwide.
Over the years, Guangdong has
served as an important testing ground for KFC's innovative products
and business models. It was one of the first provinces where KFC
introduced automated food trucks in parks and scenic areas and
launched KFC breakfast kiosks in subway stations. More recently, in
October this year, KPRO, KFC's new concept store providing a
diverse range of healthy and nutritionally balanced meal choices,
opened in Guangzhou and
Shenzhen.
Warton Wang, General Manager of KFC China, commented: "As we
continue our growth story in China, KFC will continue to uphold our
commitment to serve delicious, high-quality food; provide
outstanding customer experience; and care for our customers.
Operational efficiency and innovation are dual focus points for us
to effectively capture market opportunities and promote sustainable
growth. KFC's story in China is
still being written and the future will be even more exciting."
[1] By YUMC definition,
KFC's "Guangzhou market area" operates in 16 cities in Guangdong
province, including Guangzhou
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China, anticipated effects of population and macroeconomic
trends, pace of recovery of Yum
China's business, the anticipated effects of our innovation,
digital and delivery capabilities and investments on growth and
beliefs regarding the long-term drivers of Yum China's business. Forward-looking statements
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changes in public health conditions, our ability to control costs
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You should consult our filings with the Securities and Exchange
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About Yum China Holdings, Inc.
Yum China is the largest restaurant company
in China with a mission to make every life taste
beautiful. The Company has approximately 400,000 employees and
operates over 15,000 restaurants under six brands across around
2,200 cities in China. KFC and Pizza
Hut are the leading brands in the quick-service and casual
dining restaurant spaces in China, respectively. In
addition, Yum China has partnered with Lavazza to develop
the Lavazza coffee concept in China. Little Sheep
and Huang Ji Huang specialize in Chinese cuisine. Taco
Bell offers innovative Mexican-inspired food. Yum
China has a world-class, digitalized supply chain, which
includes an extensive network of logistics centers nationwide and
an in-house supply chain management system. Its strong digital
capabilities and loyalty program enable the Company to reach
customers faster and serve them better. Yum China is a
Fortune 500 company with the vision to be the world's most
innovative pioneer in the restaurant industry. For more
information, please visit http://ir.yumchina.com.
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SOURCE Yum China Holdings Inc.