Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024
August 05 2024 - 4:28PM
Business Wire
Highest possible scores received in 13 of 22
criteria, including Vision, Artificial Intelligence,
Personalization, Legacy Tech Integration, and Roadmap
Zeta Global, the AI-Powered Marketing Cloud, proudly announces
that the Zeta Marketing Platform (ZMP) has been recognized as a
Leader in The Forrester Wave™: Email Marketing Service Providers,
Q3 2024. The ZMP, which unifies identity, intelligence, and
activation to deliver better experiences for consumers and better
results for brands, received the highest score in the Current
Offering category. The ZMP is a single platform that helps the
world’s most sophisticated marketers acquire, grow, and retain
customers at scale – and has powered Zeta’s strong growth over the
past 5 years.
As the landscape shifts from last generation workflow-based
solutions to more integrated, AI-powered technologies, enterprises
are unlocking new levels of efficiency, effectiveness and
innovation with Zeta. According to the Forrester report, “Zeta’s
products and services focus on enabling marketers to know and do
more” as CMOs aim to do more with less, lowering their total cost
of ownership and accelerating growth for their business.
Furthermore, with AI at the core, the ZMP is solving CMOs' most
complex problems today and establishing a clear vision for better
marketing outcomes tomorrow. In the report, Forrester notes that
“Zeta’s detailed product roadmap [includes] building generative AI
tools that improve workflow, message composition, and digital asset
management,” which we believe highlights our platform’s innovation
in intelligence.
Zeta Global Co-Founder, Chairman, and CEO, David A. Steinberg
stated, "We are honored to be recognized as a Leader in the
Forrester report. Seven years ago we made a bet that the
combination of proprietary data and AI would transform marketing.
Today, Marketing as a capability is at the front lines of the AI
revolution as enterprises seek to deepen connections with
consumers, achieve higher ROI on their marketing programs today and
spearhead innovation for tomorrow. We believe we are in the early
stages of a Replacement Cycle and will continue to invest to become
the platform CMOs require to drive profitable growth.”
The ZMP achieved the highest possible scores in 13 of 22 total
criteria, including Personalization, Preference Management,
Deliverability, Privacy, and Legacy Technology Integration, among
others.
“Modern marketers understand that evolving consumer interactions
demand new technologies and tools to enhance personalized
experiences,” said Christian Monberg, Chief Technology Officer and
Head of Product at Zeta. “For many organizations, this is a
significant paradigm shift, but Zeta has helped usher in this new
era through our intelligence-powered platform. I am proud that the
ZMP has been recognized by Forrester, which is a testament for us
to our investments in technology and the work achieved by our
determined teams.”
Other highlights from the report include:
- “Zeta Global stands out with a solution that suits the most
type of marketers.”
- “Zeta’s current offering leads our study because it can
personalize send-time, delivery frequency, channel, as well as
content, product, offer and subject line.”
- “Zeta’s detailed product roadmap links planned developments to
its vision to make sophisticated marketing simple.”
- “Reference customers say to expect a partnership, not just a
software company [with Zeta].”
For more information, please Download The Forrester Wave™: Email
Marketing Service Providers, Q3 2024 full report here or visit
www.zetaglobal.com for more information.
About Zeta Global Zeta
Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240805017917/en/
Investor Relations Scott Schmitz ir@zetaglobal.com Press James
A. Pearson press@zetaglobal.com
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Sep 2023 to Sep 2024