TRIBUNE365 to Serve as National Sales Representative for The Dallas Morning News, Signaling New Model for Industry
July 01 2009 - 4:30PM
PR Newswire (US)
Advertisers benefit from consolidated access to top ad markets
DALLAS, July 1 /PRNewswire/ -- The Dallas Morning News, the
flagship subsidiary of A. H. Belo Corporation (NYSE:AHC), today
announced that TRIBUNE365 National Solutions Group, the
multi-platform sales organization of Tribune Company, will serve as
The News' representative for its full portfolio of print and online
products in the top advertising markets nationwide, complementing
The News' local client relationships. "With TRIBUNE365, The Dallas
Morning News is giving our national advertisers an unprecedented
level of customer service and industry expertise," said John
McKeon, president and general manager of The Dallas Morning News.
"We want the most talented and creative national sales force
representing us, and we have found that in TRIBUNE365. This
relationship will help us be a stronger, more strategic partner
with advertisers who are based outside of Dallas." The Dallas
Morning News delivers quality audiences for advertisers through a
portfolio of products in addition to its primary print newspaper,
including busy families that value the paper but don't have time
for the full version (Briefing), young adults interested in
entertainment information (Quick), Spanish-speaking households (Al
Dia), and readers who consume news and information digitally
(dallasnews.com). TRIBUNE365 will represent all these products to
provide national advertisers the most robust marketing options for
the Dallas market. "This is an important step toward a more
efficient and better equipped sales force for our company," said
Cyndy Carr, senior vice president, sales of The Dallas Morning
News. "Our sales team in Dallas will now be able to remain
laser-focused on serving locally based advertisers while assisting
TRIBUNE365 to best serve our national advertisers." "More than
ever, the national advertising market is demanding unique and
innovative marketing solutions, not just ad schedules," said Don
Meek, president of TRIBUNE365. "We're thrilled to represent The
Dallas Morning News, which now joins The Los Angeles Times and The
Chicago Tribune to give marketers unprecedented, consolidated
access to the nation's top advertising markets." About TRIBUNE365
TRIBUNE365 National Solutions Group is the new national,
cross-platform sales team for Tribune Company, offering advertisers
customized, innovative, multi-market solutions across all media
platforms, including TV, print, digital, mobile, direct and event
marketing. For more information about TRIBUNE365, including sales
contacts, visit trb365.com. About Tribune Company Tribune is
America's largest employee-owned media company, operating
businesses in publishing, interactive and broadcasting. In
publishing, Tribune's leading daily newspapers include the Los
Angeles Times, Chicago Tribune, The Baltimore Sun, Sun-Sentinel
(South Florida), Orlando Sentinel, Hartford Courant, Morning Call
and Daily Press. The Company's broadcasting group operates 23
television stations, WGN America on national cable, Chicago's
WGN-AM and the Chicago Cubs baseball team. Popular news and
information websites complement Tribune's print and broadcast
properties and extend the Company's nationwide audience. At Tribune
we take what we do seriously and with a great deal of pride. We
also value the creative spirit and nurture a corporate culture that
doesn't take itself too seriously. About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is
Texas' leading newspaper and serves a readership of more than 1.5
million. The newspaper has received eight Pulitzer Prizes since
1986, as well as numerous other industry awards recognizing the
quality of its investigative and feature journalism, design and
photojournalism. In 2005, The News received the Scripps Howard
Foundation National Journalism Award for its editorial series
calling for mandatory record votes in the Texas legislature, and
its Web site, dallasnews.com, also was honored for Web reporting.
In 2003, the paper launched the leading Spanish-language daily in
North Texas, Al Dia; the standard-setting free entertainment
tabloid, Quick; and the nation's first editorial blog. In 2008, the
paper launched the free, home-delivered quick-read, Briefing. The
Dallas Morning News is the flagship newspaper subsidiary of A. H.
Belo Corporation. About A. H. Belo Corporation A. H. Belo
Corporation (NYSE:AHC) headquartered in Dallas, Texas, is a
distinguished newspaper publishing and local news and information
company that owns and operates four daily newspapers and a diverse
group of Web sites. A. H. Belo publishes The Dallas Morning News,
Texas' leading newspaper and winner of eight Pulitzer Prizes since
1986; The Providence Journal, the oldest continuously-published
daily newspaper in the U.S. and winner of four Pulitzer Prizes; The
Press-Enterprise (Riverside, CA), serving southern California's
Inland Empire region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes various specialty
publications targeting niche audiences, and its partnerships and/or
investments include the Yahoo! Newspaper Consortium and Classified
Ventures, owner of cars.com. A. H. Belo also owns direct mail and
commercial printing businesses. Additional information is available
at http://www.ahbelo.com/. DATASOURCE: TRIBUNE365; The Dallas
Morning News CONTACT: Gary Weitman of Tribune Company,
+1-312-222-3394, ; or Stephanie Hoefken, +1-214-891-7693, , for The
Dallas Morning News Web Site: http://trb365.com/
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