The Experiential Agency(TM) Leading the New Event Economy CHICAGO, March 22 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA) , announced today that expectations for the event industry are looking up as corporations seek new strategies to deliver their corporate branding messages. XA CEO Frank Goldstin reports, "We have had an increase of 20% over 2003 bookings in new client acquisitions. This is in great part due to our clients having revised the distribution of their marketing budgets, not necessarily increasing them. They are finding that the audience impressions of branding messages are greater when delivered via dynamic memorable experiences and are trimming their more traditional advertising and marketing schedules to maximize their return on investment dollars." The Experiential Agency is leading the $130 billion dollar industry with its evolution from a privately-held production company to a publicly-traded corporation. The agency's recent client acquisitions include: UNICEF, Olympus, Salvatore Ferragamo and Eurex. 2004 UNICEF Designs of Hope Gala -- XA was the event agency of record for the March 14, 2004 gala evening. Set at the Intercontinental Hotel in Chicago the Gala Dinner Reception included a live and silent auction, and performances by The River North Dance Company and headline artist India Arie. Olympus -- XA was contracted by the company to make its first major sponsorship of the 2004 New York City Fashion Week event memorable for visitors to this high profile industry show. XA working with Thom Filicia, (Queer Eye for the Straight Guy designer) elevated the new Olympus camera to the status of a "fashion accessory". Salvatore Ferragamo New York City Flagship Store -- XA launched the newly designed Boutique with a private evening reception of music and fashion that engaged and entertained the select audience of customers and celebrities. Eurex -- XA was engaged by Eurex (created by Deutsche Borse AG and the Swiss Exchange in December 1996) to mountan international road show in September 2003 to build awareness of the fully electronic exchange and its services. The markets visited were Chicago, New York, London and Frankfurt In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. Also in 2003, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine. XA has full service offices in Chicago, New York and Los Angeles, is a leading provider of event services for corporations, associations, and other organizations in the United States and internationally. The firm is vertically integrated to offer clients a single source solution for their business communications and event management needs. The firm's services include event marketing, design and production, meetings, conferences, trade shows and entertainment. Additional information can be found on the company website at http://www.experientialagency.com/. This Press Release contains certain forward-looking statements regarding future circumstances. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements, including in particular the risks and uncertainties described in the Company's SEC filings. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof. DATASOURCE: The Experiential Agency CONTACT: Pat Gitt, Public Relations of Rubenstein Associates, Inc., +1-212-843-8038, for The Experiential Agency Web site: http://www.experientialagency.com/

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