MultiVu Video Feed: HALLOWEEN COSTUME DRIVE AWAKENS SPIRIT OF GIVING
October 29 2007 - 5:30PM
PR Newswire (US)
Four Points by Sheraton is launching a new initiative that's about
awakening spirits. In an unprecedented move, the hotel giant is
waking up the spirit of giving as they launch their first ever Four
Points by Sheraton Halloween Costume Drive in hotels across the
country. Voluntourism- the idea of volunteering on vacation- is the
fastest growing segment of the global travel industry. Four Points
recognized the feel-good trend and offered guests, hotel staff and
the community a chance to make a difference by giving to children
in need of a smile. All Halloween gear donated was delivered to
smiling youngsters on October 29th, with a message that do-gooding
and fun go hand in hand. Dozens of North American Four Points
Hotels and Starwood Corporate offices collected costumes to bring
to their local children's hospitals. Properties across the
continent from Halifax, Ontario, Chicago, down to Knoxville, TN did
their part as well as Starwood's corporate offices in White Plains,
Phoenix, and Atlanta who also jumped on board to participate in
kicking off Four Points by Sheraton's First Halloween Costume
drive. For more information on the Halloween Costume Drive visit
http://www.fourpoints.com/. SATELLITE FEEDS: Monday, October 29th,
2007 Tuesday, October 30th, 2007 6:30 PM - 6:45 PM ET 3:00 AM -
3:15 AM ET Galaxy 26 Galaxy 26 C-Band C-Band Transponder 18
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1-888-345-0489 or e-mail NEWS: Popular Hotel Chain Unmasks First
Ever Halloween Costume Drive FORMAT: Soundbites and B-roll.
ADDITIONAL RESOURCES: Video, contact information and more available
at: http://www.prnewswire.com/broadcast/28763/consumer.html
SOUNDBITES: * Hoyt Harper, Senior Vice President for Sheraton and
Four Points by Sheraton B-ROLL INCLUDES: * Four Points Employees
handing out costumes and pinwheels at hospital * Kids with costumes
* Exterior Shots of Maria Ferari Children's hospital, White Plains,
NY * Exterior Shots of Four Points by Sheraton hotel VIDEO PROVIDED
BY: Starwood Hotels & Resorts Worldwide, Inc Contact: FOR MORE
INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313
EXT. 3
http://www.prnewswire.com/broadcast/28763/press.htmlDATASOURCE:
Starwood Hotels & Resorts Worldwide, Inc CONTACT: FOR TECHNICAL
INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3 Web site: http://www.fourpoints.com/
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