901 Silver Named Official Tequila Sponsor of Live Nation
October 28 2009 - 8:00AM
PR Newswire (US)
ST. LOUIS and LOS ANGELES, Oct. 28 /PRNewswire-FirstCall/ -- 901
Silver Tequila, the rapidly expanding ultra premium tequila brand
launched earlier this year, announced today a multi-year agreement
with Live Nation, the world's largest live music company, which
makes it the official tequila sponsor of the majority of Live
Nation venues throughout the United States. The agreement between
901 Silver Tequila and Live Nation marks the first time that the
liquor brand has entered into a multi-platform sponsorship deal of
this kind and gives the ultra premium tequila access to an
unparalleled audience of music and entertainment fans, a key
segment of the brand's loyal consumer base. As part of the package,
901 Silver Tequila also gains access to tickets, in-venue
visibility on Live Nation's in venue video network, as well as
signage placement as the official tequila sponsor in Live Nation
venues throughout the country. "We are thrilled to be aligned with
an entertainment industry leader such as Live Nation. They
exemplify the forward thinking direction that the 901 Silver brand
embodies," says 901 Silver's President Kevin Ruder. "901 Silver has
quickly established itself as a favorite among tequila aficionados
and we are proud to provide Live Nation's sponsorship platform to
help promote their brand," said Michael Rapino, President and Chief
Executive Officer of Live Nation. ABOUT 901 SILVER TEQUILA: It's
Always.....made from 100% Blue Weber Agave It's Always.....triple
distilled It's Always.....hand crafted It's Always.....ultra smooth
ABOUT LIVE NATION: Live Nation's mission is to maximize the live
concert experience. Our core business is producing, marketing and
selling live concerts for artists via our global concert pipe. Live
Nation is the largest producer of live concerts in the world,
annually producing over 22,000 concerts for 1,600 artists in 33
countries. During 2008, the company sold over 50 million concert
tickets and drove over 70 million unique visitors to
LiveNation.com. Live Nation is transforming the concert business by
expanding its concert platform into ticketing and building the
industry's first artist-to-fan vertically integrated concert
platform. The company is headquartered in Los Angeles, California
and is listed on the New York Stock Exchange, trading under the
symbol LYV. For additional information about the company, please
visit http://www.livenation.com/investors. It's Always Being
Responsible Initially available in California, Colorado, Missouri,
Nevada, New York, Tennessee, and Wisconsin 901 IS A TRADEMARK OF
DIAB Importers LLC. DIAB Importers LLC. St Louis MO - 40% ALC. BY
VOL. (80 proof) http://www.901.com/ DATASOURCE: Live Nation
CONTACT: Stephanie Fray, +1-646-314-4413, , for 901 Silver Tequila;
or John Vlautin of Live Nation, +1-310-867-7127, Web Site:
http://www.livenation.com/
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