Regulatory News:

M6 Metropole Television (Paris: MMT)

M6 posts an audience share of 10.8% on all targets in April 2011 (*), which represents a +0.4 point gain in audience share compared to April 2010.

M6 thus realises its best monthly performance on all targets since September 2010.

M6 posts an audience share of 17.8% on housewives under 50 (*), which represents a 1.3 point gain in audience share compared to April 2010.

M6 is thus the only incumbent channel to increase its ratings in April 2011, in one year

M6 preserves its third rank among all national channels on all targets.

In April 2011, M6 shows its ability in launching with success new programs:

  • Success for the French drama LA PIRE SEMAINE DE MA VIE: 4 million viewers on Prime Time on Wednesday the 6th of April (M6 leader on housewives under 50)
  • Success for the new show CAUCHEMAR EN CUISINE: 3.0 million viewers on Monday the 18th of April(M6 leader on under 50)
  • Success for the launch of the new drama HAVAII 5-O: 3.3 million viewers in Saturday the 23rd of April (M6 leader on under 50)
  • Smashing return for the new season of PEKIN EXPRESS – LA ROUTE DES GRANDS FAUVES: 2.9 million viewers on Wednesday the 20th of April

These good performances continue also for:

  • X FACTOR which gathered 3.3 million viewers on Tuesday the 12th of April (M6 leader on under 50)
  • Cinema, with the movie IRON MAN (first run), 3.9 million viewers on Monday the 25th of April, the best audience for a movie this year (M6 leader on under 50)
  • The 6th season of BONES: M6 leader every Friday on all targets

M6 posts the best improvement of incumbent channels on Access Prime Time in one year: +600 000 viewers on the time slot 7.45pm-8.30pm, from Monday to Friday.

  • LE 19.45: excellent performance on housewives under 50, with a 24.7% audience share (from Monday to Sunday).
  • SCENES DE MENAGE: 22.1% audience share on housewives under 50, the best monthly audience share for the drama

Neuilly, May 2nd, 2011Source Médiamétrie

* audiences available to date: Consolidated audiences from Monday the 4th of April to Saturday the 23rd of April, and Watch audiences from Sunday the 24th of April to Sunday the 1st of May

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