M6, the Only FTA Channel to Increase Its Ratings in One Year
May 02 2011 - 11:45AM
Business Wire
Regulatory News:
M6 Metropole Television (Paris: MMT)
M6 posts an audience share of 10.8% on all targets in April
2011 (*), which represents a +0.4 point gain in audience share
compared to April 2010.
M6 thus realises its best monthly performance on all targets
since September 2010.
M6 posts an audience share of 17.8% on housewives under
50 (*), which represents a 1.3 point gain in audience share
compared to April 2010.
M6 is thus the only incumbent channel
to increase its ratings in April 2011, in one year
M6 preserves its third rank among all national channels on
all targets.
In April 2011, M6 shows its ability in launching with success
new programs:
- Success for the French drama LA PIRE
SEMAINE DE MA VIE: 4 million viewers on Prime Time on Wednesday
the 6th of April (M6 leader on housewives under 50)
- Success for the new show CAUCHEMAR
EN CUISINE: 3.0 million viewers on Monday the 18th of April(M6
leader on under 50)
- Success for the launch of the new drama
HAVAII 5-O: 3.3 million viewers in Saturday the 23rd of
April (M6 leader on under 50)
- Smashing return for the new season of
PEKIN EXPRESS – LA ROUTE DES GRANDS FAUVES: 2.9 million
viewers on Wednesday the 20th of April
These good performances continue also for:
- X FACTOR which gathered 3.3 million
viewers on Tuesday the 12th of April (M6 leader on under
50)
- Cinema, with the movie IRON MAN
(first run), 3.9 million viewers on Monday the 25th of April,
the best audience for a movie this year (M6 leader on under
50)
- The 6th season of BONES: M6 leader
every Friday on all targets
M6 posts the best improvement of incumbent channels on Access
Prime Time in one year: +600 000 viewers on the time slot
7.45pm-8.30pm, from Monday to Friday.
- LE 19.45: excellent performance on
housewives under 50, with a 24.7% audience share (from
Monday to Sunday).
- SCENES DE MENAGE: 22.1% audience
share on housewives under 50, the best monthly audience share
for the drama
Neuilly, May 2nd, 2011Source Médiamétrie
* audiences available to date: Consolidated audiences from
Monday the 4th of April to Saturday the 23rd of April, and Watch
audiences from Sunday the 24th of April to Sunday the 1st of
May
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