M6: January 2012 : Best Improvement in Audience of All Channels 11.8% Audience Share +1.5 Point Gain Year-on-Year
February 02 2012 - 8:38AM
Business Wire
Regulatory News:
In January 2012, M6 (Paris:MMT) posted an audience share
of 11.8% on all targets (*), which represents a +1.5
point gain in audience share compared to January 2011.
Thus M6 posted the best improvement in audience of all
channels and realized its best monthly performance since
June 2008.
M6 realized an excellent performance on housewives under 50,
with 17.8% audience share (*).
M6 is the 2nd channel on all
targets on the slot 5.45 pm – 8.45pm, and realizes its best
audience on Access Prime Time since May 2001.
- UN DINER PRESQUE PARFAIT: 2.1
million viewers on average (M6 is the most watched channel
on all targets)
- 100% MAG: up to 2.7 million
viewers on Monday, the 2nd of January.
- E=M6: 3.8 million viewers on the
subject « Ordinateur, internet smartphone : en quoi ces
innovations modifient-elles l’Homme ? », best audience
ratings since March 2008.
- LE 19 45: the most watched TV news
by housewives under 50, of all editions.
- SCENES DE MENAGES: New audience
record at 5.9 million viewers on Thursday, the 12th of
January.
M6 gains +500 000 viewers on
Access Prime Time and succeeds in any kind of
programs:
- Internationals series achieve excellent
levels:
- M6 channel leader every Friday
night with NCIS – season 8 (6.8 million viewers)
- Best launch for a serie since
2006 for CRIMINAL MINDS (4.9 million viewers)
- Audience record for the launch
of THE GLADES (4.2 million viewers)
- News magazine: ZONE INTERDITE
gathers 4.0 million viewers with « Ils construisent la
maison de leur rêve » on Sunday the 15th of January (M6
2nd channel on all targets)
- Events: L’AMOUR EST DANS LE PRE –
LES PORTRAITS gathers 4.8 million viewers on January,
the 23rd, carrying an audience record for an episode of
presentation of candidates.
- Life magazine: Audience record for
CAUCHEMAR EN CUISINE (Kitchen Nightmare): 3.7 million viewers
on Tuesday the 17th of January.
Neuilly, January 30th 2012
Source Médiamétrie
Consolidated audiences from Monday the 2nd of January 2012 to
Saturday the 21st of January 2012, and Watch audiences from Sunday
the 22nd of January 2012 to Sunday the 29th of January 2012.
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