ScottsMiracle-Gro Names Team Detroit as Marketing Communications Planning Agency of Record
July 14 2009 - 4:05PM
PR Newswire (US)
MARYSVILLE, Ohio, July 14 /PRNewswire-FirstCall/ -- Team Detroit
has been named agency of record for marketing communications
planning for The Scotts Miracle-Gro Company portfolio of flagship
lawn and garden brands. Deploying a unique agency model that
combines the resources of WPP Group companies JWT, Y&R, Ogilvy,
Wunderman and Mindshare under one roof, Team Detroit will handle
ScottsMiracle-Gro marketing communications planning for the Scotts,
Miracle-Gro, Ortho and Roundup brands. This portfolio of services
includes consumer communication strategy, media planning and
buying, promotions and sponsorships, CRM and data-driven marketing,
digital, content development and brand integration, public
relations and regional marketing. ML Rogers, New York, remains the
creative agency for ScottsMiracle-Gro. "As ScottsMiracle-Gro
becomes more focused on leveraging local consumer insights to grow
our portfolio of brands region-by-region, Team Detroit's totally
integrated, multi-disciplinary approach coupled with an ability to
balance national efficiencies with local retail impact make them a
perfect partner for us," said Jan Valentic, Senior Vice President,
Global Marketing for ScottsMiracle-Gro. "We appreciate the
experience, discipline and creativity Team Detroit brings to our
business and we are excited about the opportunity to work together
to further strengthen our lawn and garden brands." "The Scotts
Miracle-Gro Company has built tremendous brand equity within the
industry as well as recognition and trust among consumers," said
George S. Rogers, President and CEO, Team Detroit. "We look forward
to this new partnership and the numerous opportunities it presents.
ScottsMiracle-Gro represents an important expansion of Team
Detroit's client base and builds on recent new business wins from
Warrior Sports and Bell Helicopter." About ScottsMiracle-Gro With
nearly $3 billion in worldwide sales and more than 6,000
associates, The Scotts Miracle-Gro Company, through its
wholly-owned subsidiary, The Scotts Company LLC, is the world's
largest marketer of branded consumer products for lawn and garden
care, with products for professional horticulture as well. The
Company's brands are the most recognized in the industry. In the
U.S., the Company's Scotts , Miracle-Gro , and Ortho brands are
market-leading in their categories, as is the consumer Roundup
brand, which is marketed in North America and most of Europe
exclusively by Scotts and owned by Monsanto. In the U.S., we
operate Scotts LawnService , the second largest residential lawn
care service business. In Europe, the Company's brands include
Weedol , Pathclear , Evergreen , Levington , Miracle-Gro , KB ,
Fertiligene and Substral . For additional information, visit us at
http://www.scotts.com/. About Team Detroit Team Detroit Inc. brings
together five of WPP's largest marketing and communications
agencies in one central location, including: JWT, Y&R,
Wunderman, Ogilvy and Mindshare. Created in January 2007, WPP
restructured its service offerings to offer best-in-class talent
and more effective marketing partnerships to its client base in
Michigan. Team Detroit's client roster includes Bosch, Compuware,
Ford Motor Company, Oakwood Healthcare System, Ohio Art, Shell Oil
Company and Warrior Sports. DATASOURCE: The Scotts Miracle-Gro
Company CONTACT: Keri Butler of ScottsMiracle-Gro, +1-937-644-7410,
; or Brigid Jackson of Team Detroit, +1-313-615-2234, Web Site:
http://www.scotts.com/
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