T.J. Maxx Announces Sponsorship for T.J. Maxx 2004 Tour of Gymnastics Champions
September 15 2004 - 9:00AM
PR Newswire (US)
T.J. Maxx Announces Sponsorship for T.J. Maxx 2004 Tour of
Gymnastics Champions - Special Pre-Show Events with Athletes -
FRAMINGHAM, Mass., Sept. 15 /PRNewswire/ -- T.J. Maxx, the nation's
largest off-price retailer, announces its title sponsorship of the
39-city T.J. Maxx Tour of Gymnastics Champions, featuring members
of the 2004 U. S. Olympic Team. The high-flying T.J. Maxx tour
format combines elements of Cirque du Soleil-style modern
performance art with elite gymnastics to push the boundaries of
athleticism and gymnastics to all-new levels. The Tour will run
September 18-November 28. (see attached tour schedule) The top
athletes set to perform include all six 2004 women's U.S. Olympic
Team members: all-around gold medal winner Carly Patterson, Terin
Humphrey (silver, uneven bars), Annia Hatch (silver, vault)
Courtney Kupets (bronze, uneven bars), Courtney McCool, and Mohini
Bhardwaj. On the men's side, team silver medalists Jason Gatson,
Brett McClure and Guard Young will tour, along with team alternates
Raj Bhavsar and Steve McCain. Rythmic gymnastics Olympian Mary
Sanders, trampoline Olympian Jennifer Parilla, and world champion
Sports Acro athletes Shenea Booth and Arthur Davis are also
planning to participate. Also on the program are a pair of Cirque
du Soleil veterans, aerial stuntman Russ Stark and aerial
hoop-dance artist Emilie Therrien. "The T.J. Maxx Tour will be an
amazing athletic and artistic spectacle like no other gymnastics
tour ever conducted," said USA Gymnastics President Bob Colarossi.
"This is an exciting opportunity for T.J. Maxx to continue its
partnership with the pre-eminent sport in the Olympics movement,"
said Wendy Lohr, Manager of Event Marketing for T.J. Maxx. "We are
thrilled to bring these world-class gymnasts to the fans during the
2004 T.J. Maxx Tour." The 2004 tour will continue T.J. Maxx's and
USA Gymnastics' long-standing relationship with Special Olympics of
America by featuring Team T.J. Maxx Special Olympic athletes in all
but one of the performances nationwide. Team T.J. Maxx will play an
active role in Tour shows, demonstrating gymnastics and
distributing Special Olympics information to spectators. A generous
contribution from T.J. Maxx will be donated to Special Olympics
branches in each of the local tour markets. Special Olympics is an
international program of year-round sports training and athletic
competition for more than one million children and adults with
mental retardation. Visit http://www.specialolympics.org/ for more
information. As title sponsor, T.J. Maxx will be conducting retail
and on-line promotions in addition to national advertising support.
See below: * "Behind the Team" Pre-show event: Open to T.J. Maxx
shoppers only, this is an unique opportunity for fans to hear about
Athens from the athletes who were there, in a very special
presentation before the performance. There will be a chance to ask
questions, take pictures, and other contests and surprises. "Behind
The Team" is open to all ticket holders, however, they must have a
recent T.J. Maxx receipt (Aug-Nov, 2004) for admission and must
have registered on-line to attend. * NBC Olympic Gymnastics
Highlights DVD: Tour attendees will receive a flyer at the show
directing them back to their local T.J. Maxx to pick up this DVD
for free. Value of DVD $20. Visit
http://www.tjmaxxgymnasticstour.com/ for the latest information on
the Tour. Our special T.J. Maxx photographer will upload pictures
and news from the tour twice a week in the "Pics from the Road"
section. Tickets are on sale now for the T.J. Maxx Tour through
arena box offices and other area outlets in all 39 markets. USA
Gymnastics owns and operates the T.J. Maxx Tour of Gymnastics
Champions, and will conduct the tour in partnership with the Arena
Network. As in the highly successful 2003 Tour, the 2004 T.J. Maxx
Tour will be under the creative direction of One Reel and The
Howard Company, with support from Associate Sponsor Tyson Foods,
Inc. and apparel provided by GK/Elite Sportswear. T.J. Maxx, the
nation's largest off-price retailer, was founded in 1977 and has
since grown to more than 750 stores in 48 states. T.J. Maxx offers
brand name merchandise for the entire family and home at prices up
to 60% below department and specialty store prices, every day. T.J.
Maxx is a proud sponsor of USA Gymnastics and USA Gymnastics
events, including the 2000 and 2003 T.J. Maxx Tour of Gymnastics
Champions, and the 2001 T.J. Maxx International Gymnastics
Challenge. Visit http://www.tjmaxx.com/ or
http://www.usa-gymnastics.org/ for more information. For stock Tour
and athlete photos, visit
http://www.usa-gymnastics.org/pr/images/images.html. 2004 T.J. Maxx
Tour of Gymnastics Champions Schedule as of Sept. 10, 2004 18-Sep
Atlanta, GA Philips Arena 19-Sep Greenville, SC Bi-Lo Center 22-Sep
Raleigh, NC RBC Center 23-Sep Winston-Salem, NC Lawrence Joel
Memorial Coliseum 24-Sep Norfolk, VA Norfolk Scope 25-Sep State
College, PA Bryce Jordan Center 26-Sep Boston, MA Fleet Center
30-Sep Washington, DC MCI Center 1-Oct E. Rutherford, NJ
Continental Airlines Center 2-Oct Bridgeport, CT Arena At Harbor
Yard 3-Oct Philadelphia, PA Wachovia Center 7-Oct Cleveland, OH
Gund Arena 8-Oct Columbus, OH Schottenstein Center 9-Oct Rockford,
IL Metro Centre 10-Oct St. Paul, MN Xcel Energy Center 12-Oct St.
Louis, MO Savvis Center 14-Oct Green Bay, WI Resch Center 15-Oct
Indianapolis, IN Conseco Fieldhouse 16-Oct Chicago, IL UIC Pavilion
17-Oct Detroit, MI Joe Louis Arena 19-Oct Memphis, TN FedEx Forum
22-Oct Phoenix, AZ America West Arena 23-Oct Anaheim, CA Arrowhead
Pond of Anaheim 24-Oct San Jose, CA HP Pavilion at San Jose 28-Oct
Sacramento, CA ARCO Arena 30-Oct Los Angeles, CA Staples Center
4-Nov Nampa (Boise), ID Idaho Center 5-Nov Spokane, WA Spokane
Arena 6-Nov Seattle, WA Key Arena 7-Nov Portland, OR Rose Garden
10-Nov Colorado Springs, CO World Arena 12-Nov Salt Lake City, UT
Delta Center 13-Nov Las Vegas, NV Thomas & Mack Center 19-Nov
San Antonio, TX SBC Center 20-Nov Houston, TX Toyota Center 21-Nov
Dallas, TX American Airlines Center 26-Nov Miami, FL American
Airlines Arena 27-Nov Tampa, FL St. Petersburg Times Forum 28-Nov
Tallahassee, FL Leon County Civic Center CONTACT: Laura McDowell
(508)-390-2468 DATASOURCE: T.J. Maxx CONTACT: Laura McDowell of
T.J. Maxx, +1-508-390-2468 Web site: http://www.usa-gymnastics.org/
http://www.tjmaxx.com/
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