TDC to Launch easyMobile in United Kingdom COPENHAGEN, Denmark, Nov. 29 /PRNewswire-FirstCall/ -- TDC has reached a reseller agreement with T-Mobile, the British mobile network operator, to launch web-based mobile telephony services based on the so-called Telmore concept in United Kingdom in March 2005. To leverage a successful launch into the British market, TDC will be using the easyMobile brand name and Telmore's founder, Frank Rasmussen, will be the CEO of the new entity. The Telmore concept is essentially a simple and transparent pricing and self service concept, based on the selling of only SIM-cards combined with no handset subsidies and subscription fees, simple tariff structure, and an easy- to-use web-based customer interface. The concept focuses on lean operations, no high-street shops and limited marketing budgets. The concept has proven highly successful in Denmark, where it gained a 10% market share in only four years. In August 2004, TDC entered into a brand license agreement with easyGroup, which gives TDC the opportunity to launch the easyMobile brand name on the Telmore concept in up to 12 European countries. TDC has established Telmore International Holding which will administer the above mentioned activity. Further TDC have agreed with the corporate entity, "Investeringsselskabet af 25. oktober 2004 A/S," which is controlled by Frank Rasmussen, that it obtain 20% ownership of Telmore International Holding. TDC A/S, Noeregade 21 0900 Copenhagen C DK-Denmark +45-33-43-7777 DATASOURCE: TDC A/S CONTACT: TDC A/S, +45-33-43-7777 Web site: http://www.tdc.com/

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