Tommy Hilfiger Unveils Its First H Hilfiger Ad Campaign Starring David Bowie and Iman NEW YORK, Feb. 17 /PRNewswire/ -- Tommy Hilfiger unveiled today his highly anticipated new H Hilfiger advertising campaign featuring rock icon David Bowie and supermodel wife Iman in their first-ever campaign together. The sleek new campaign for spring 2004 features the superstar couple wearing the recently launched premium apparel line, H Hilfiger. (Photo: http://www.newscom.com/cgi-bin/prnh/20040217/NYTU131 ) Shot against the backdrop of the luxurious and stately Amstel Hotel in Amsterdam, H Hilfiger's spring 2004 campaign captures the dynamic couple wearing beautiful tailored pieces and sharing playful moments together in a relaxed environment. The moodof the campaign is markedly sophisticated and elegant. Though the highly stylized H Hilfiger campaign marks a departure from the Tommy Hilfiger sportswear and Tommy Jeans campaigns, it remains true to the youthful and spirited attitude of the Tommy Hilfiger brand. "David Bowie and Iman are a living illustration of my belief that fashion and music go hand in hand with a unique synergy. They are an ageless couple with an amazing chemistry that make the images really come alive," said Tommy Hilfiger. "This is our first ad campaign to be shot in black and white, which is totally new for us, and it's a perfect way to make a bold statement to launch our new H collection." Created by Doug Lloyd and in-house creative director Dustin Horowitz, and shot by famed photographer Ellen Von Unwerth, the campaign makes a strong visual impact with modern, well-tailored clothes that seamlessly transition from day to night. The H Hilfiger philosophy is about fitting the needs of the modern lifestyle, and the ad campaign communicates that by reflecting the timeless, universal appeal of Tommy Hilfiger's classic designs. The campaign will first appear in April premium magazines, including Harper's Bazaar, Vogue, W, InStyle, Vanity Fair, Esquire, GQ, Interview and Rolling Stone. Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men's and women's sportswear, jeanswear and childrenswear under the Tommy Hilfiger trademarks. Through a range of strategic licensing agreements, theCompany also offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The Company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well as the Company's own network of outlet and specialty stores in the United States, Canada and Europe. http://www.newscom.com/cgi-bin/prnh/20040217/NYTU131 DATASOURCE: Tommy Hilfiger Corporation CONTACT: Heidi Kang of Tommy Hilfiger U.S.A., Inc., +1-212-548-1659, Web site: http://www.tommy.com/

Copyright