thisMoment Teams Up With the Elizabeth Glaser Pediatric AIDS Foundation and Hilton Worldwide
December 08 2009 - 8:00AM
PR Newswire (US)
Social Media Engagement Platform Powering Custom Features for
EGPAF's 'Join the Moment' and Yahoo! World AIDS Day Campaigns
International Hotel Brand Leveraging thisMoment's Platform to
Support Promotion with Paramount Pictures' 'Up in the Air,'
Starring George Clooney SAN FRANCISCO, Dec. 8 /PRNewswire/ --
thisMoment, a new platform for people to capture and share life as
it happens, today announced partnerships with the Elizabeth Glaser
Pediatric AIDS Foundation (EGPAF) and Hilton Worldwide, both of
which are leveraging thisMoment's platform to power custom features
for their online campaigns. "We're incredibly proud to be able to
support the goals of an organization like the Elizabeth Glaser
Pediatric AIDS Foundation, as well as the international marketing
efforts of a brand like Hilton," said Vince Broady, CEO and
co-founder of thisMoment.com. "It's exciting to have built a
powerful storytelling and engagement platform that is resonating
with brands, publishers and non-profit organizations alike." As
part of its 20th anniversary, the Elizabeth Glaser Pediatric AIDS
Foundation has launched a new campaign entitled "Join the Moment"
which aims to create a generation free of HIV. thisMoment is
powering an interactive gallery of photos, videos and stories from
the organization's 20-year history to support the campaign, which
also invites visitors to upload a photo or video of their own
special moments. The interactive experience can be accessed through
http://pedaids.thismoment.com/, the EGPAF Facebook fan page, and
http://www.jointhemoment.com/. thisMoment will also support EGPAF's
fundraising events throughout the year with special "moment
creation" booths that will allow onsite visitors to capture photos
and post them to the "Join the Moment" online feature. In addition,
thisMoment created a custom interactive feature for EGPAF's Yahoo!
World AIDS Day event page (http://events.yahoo.com/worldaidsday/),
which launched on Tuesday, December 1. Visitors to the page, which
links directly from http://www.yahoo.com/, can browse EGPAF's top
15 uploaded moments, and add a photo or video moment of their own.
EGPAF is seeking to collect more than 1,000 uploaded moments on
World AIDS Day and beyond, in honor of the 1,000 children who are
infected with HIV worldwide each day. "Our founder, Elizabeth
Glaser, once said, 'Sometimes in life, there is that moment when
it's possible to make a change for the better,'" said EGPAF Vice
President of Public Policy, Advocacy and Communications, Elizabeth
Penniman. "Our partnership with thisMoment truly captures the
spirit of Elizabeth's quote and our 'Join the Moment' campaign, and
we look forward to partnering with thisMoment in our efforts to
create a generation free of HIV." As part of their marketing
partnership with Paramount Pictures' upcoming travel-inspired film,
"Up in the Air," Hilton engaged thisMoment to create an online
scrapbook of stories illustrating how Hilton team members worldwide
help frequent guests make the most of their stays. The site was
translated into eight different languages to accommodate
submissions from Hilton team members from across the globe and
select stories will be featured on Hilton's promotional site
Hilton.com/UpintheAir. "As a global brand, Hilton leverages
technology and social media channels to engage our customers in a
relevant way," said Andrew Flack, Vice President - Global Brand
Marketing, Hilton Hotels. "Communicating effectively across
multiple mediums through a platform like thisMoment is essential
during our current international promotion as we reach consumers in
ways beyond traditional advertising." For more information on
thisMoment, please visit http://www.thismoment.com/ or email .
About thisMoment thisMoment is a new platform for people to capture
and share life as it happens. Founded in April 2008, and
headquartered in San Francisco, thisMoment is the latest creation
of the team that designed and managed some of the Web's biggest
consumer properties, including GameSpot, MP3.com, TV.com, and more
recently, led the Yahoo! Entertainment portfolio (Yahoo! Movies,
Music, Games, OMG!, TV and Video) and its Brand Universe
initiative. About "Up in the Air" Paramount Pictures Presents in
Association with Cold Spring Pictures and DW Studios, A Montecito
Picture Company Production in Association with Rickshaw Productions
in Association with Right of Way Films A Jason Reitman Film Up in
the Air starring George Clooney, Vera Farmiga, Anna Kendrick and
Danny McBride. The film is directed by Jason Reitman. Screenplay by
Jason Reitman and Sheldon Turner. Based upon the novel by Walter
Kirn. The producers are Ivan Reitman, Jason Reitman, Daniel
Dubiecki and Jeffrey Clifford. The executive producers are Tom
Pollock, Joe Medjuck, Ted Griffin and Michael Beugg. The director
of photography is Eric Steelberg. The production designer is Steve
Saklad. The film editor is Dana Glauberman, A.C.E. The costume
designer is Danny Glicker. The music is by Rolfe Kent. The music
supervisors are Randall Poster and Rick Clark. This film has been
rated R for language and some sexual content. About Paramount
Pictures Corporation Paramount Pictures Corporation (PPC), a global
producer and distributor of filmed entertainment, is a unit of
Viacom (NYSE:VIANYSE:VIA.B), a leading content company with
prominent and respected film, television and digital entertainment
brands. The company's labels include Paramount Pictures, Paramount
Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC
operations also include Paramount Digital Entertainment, Paramount
Famous Productions, Paramount Home Entertainment, Paramount
Pictures International, Paramount Licensing Inc., Paramount Studio
Group, and Worldwide Television Distribution. DATASOURCE:
thisMoment CONTACT: Emily Scherberth of Symphony PR &
Marketing, +1-310-442-2892, , for thisMoment Web Site:
http://www.thismoment.com/
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