XA to Produce 2005 GLAAD Media Awards
January 26 2005 - 6:00AM
PR Newswire (US)
XA to Produce 2005 GLAAD Media Awards More Than 5,000 People to
Attend the Three Ceremonies CHICAGO, Jan. 26 /PRNewswire-FirstCall/
-- XA, Inc., (OTC BB: XAIN), a major national event marketing firm
that serves many Fortune 500 companies, announced today they have
been named event agency of record for the 2005 GLAAD MEDIA AWARDS,
the annual ceremony honors the media that most fairly and
accurately represents the lesbian, gay bisexual and transgender
community. XA will produce these prestigious events in New York,
Los Angeles and San Francisco. The 16th Annual GLAAD Media Awards
will be televised in spring 2005. The announcement was made at the
summer 2004 Television Critics Association meeting in Los Angeles.
The GLAAD Media Awards are held yearly on the East and West Coasts
to recognize and honor the media for their fair, accurate and
inclusive representations of the LGBT community and the issues that
effect their lives. The event recently honored Sex and the City,
The Oprah Winfrey Show, Queer Eye for the Straight Guy, Bend It
Like Beckham, Univision's Primer Impacto, and ABC's Primetime
Thursday. Past special honorees have included Ellen DeGeneres,
Elizabeth Taylor, Rosie O'Donnell, Antonio Banderas, Diane Sawyer,
Eric McCormack, Paris Barclay, and Julianne Moore. The GLAAD Media
Awards also honor achievements in theater, music, print media, and
advertising. Marketers spent $152 billion in event marketing in
2003, up about 15% since 2002. In 2003, budgets for event marketing
reached an average of $901,935, according to PROMO's 2004 Event
Marketing Study. (Source: PROMO Magazine, January 1, 2005) About
GLAAD Founded in 1985, GLAAD is the nation's lesbian, gay,
bisexual, and transgender media advocacy organization. GLAAD is
dedicated to promoting and ensuring fair, accurate, and inclusive
representation of people and events in the media as a means of
eliminating homophobia and discrimination based on gender identity
and sexual orientation. About XA XA has full service offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, Chairman and
CEO Frank Goldstin and his team have been the creative force behind
prestigious, national projects for such clients as The NBA, Disney,
McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World."
Forward-Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. Company: Investors: Media: Lara Shipp Truc Nguyen Stan
Froelich XA VP, Investor Relations VP, Media Relations 312-397-9100
ext. 2399 Stern & Co. Stern & Co. 212-888-0044 212-888-0044
DATASOURCE: XA, Inc. CONTACT: Lara Shipp of XA, +1-312-397-9100,
ext. 2399, , Investors, Truc Nguyen, VP, Investor Relations of
Stern & Co., +1-212-888-0044, , or Media, Stan Froelich, VP,
Media Relations of Stern & Co., +1-212-888-0044, Web site:
http://www.expagency.com/
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