XA Creative Director Mark Musters is Named One of New York's Top 10 Event Designers CHICAGO, Feb. 28 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reported today that its New York Creative Director, Mark Musters, was named one of New York's Top 10 Event Designers by BizBash Media. BizBash Media touted Musters as "The Brand Builder" and recognized his design and production talents for past corporate event clients including Target Corporation, Entertainment Weekly, Lucky, and Self magazines. CEO Joseph Wagner of XA said, "We are proud of Mark's achievements in the industry and we are excited to have him as a member of our management team. Our industry is poised for continued growth as more companies employ event marketing as an integral part of their marketing initiatives. Creative excellence is a key differentiator for our company and the creative vision that Mark brings to XA is an important component of our agency platform." Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005) About XA XA has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Amanda Puck XA 312-239-2370 Investors: Art Batson, President Arthur Douglas and Associates (407) 478-1120 DATASOURCE: XA Inc. CONTACT: Amanda Puck of XA, +1-312-239-2370, ; or Art Batson, President, Arthur Douglas and Associates, +1-407-478-1120 Web site: http://www.expagency.com/

Copyright