XA Wins the Gala Award for the Best Event Marketing Campaign January 12, 2007
January 17 2007 - 6:00AM
PR Newswire (US)
CHICAGO, Jan. 17 /PRNewswire-FirstCall/ -- XA, Inc. (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been awarded Special
Event Magazine's Gala Award in the category of "Best Event
Marketing Campaign" for Real Simple's Holiday Solutions. This
year's ceremony was held on January 12, 2007, at the renowned
Shrine Auditorium in Los Angeles. The annual award competition
recognizes achievement in all areas of special events and design.
The winners are selected after 5 rounds of judging by members of
Special Event Magazine's Advisory Board. Also nominated in the Best
Event Marketing Campaign category were Los Angeles based AMCI for
their "Taste of Lexus" campaign and TBA Global for their Ben &
Jerry's "Random Acts of Cone-ness." The award winning event
produced and designed by XA helped to recreate Real Simple magazine
with a Holiday Solutions five-week mall tour that targeted female
consumers. To implement the vision, the XA event team designed and
executed living rooms in high-traffic malls. The rooms created an
experience, idea or amenity to guests, while allowing advertisers
direct interaction with readers. Over 100,000 consumers visited the
events in addition to 330,000 TV viewers. Joe Wagner, CEO of XA,
states, "We are thrilled and honored to receive this award and
level of recognition, particularly from such a definitive authority
in the industry of special events." Marketers spent an estimated
$171 billion in event marketing in 2005, up 3% from the previous
year. In addition, 96% of marketing executives reported that they
use events in their marketing mix according to PROMO's survey of
event marketing executives. (Source: PROMO Magazine, April 2006)
About XA XA is a holding company for several wholly-owned
subsidiaries, one of which is The Experiential Agency, Inc., an
Illinois corporation. The Experiential Agency, Inc. has offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, the XA team
has been the creative force behind prestigious, national projects
for such clients as The NBA, Disney, McDonald's, British Telecom,
Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward-Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Amanda Puck
XA 312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA,
+1-312-239-2370, or Web site: http://www.expagency.com/
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