XA Produces the Food & Wine Pre-Oscar Party at Spago Tuesday, February 20, 2007
February 20 2007 - 6:00AM
PR Newswire (US)
NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by Food
& Wine magazine as the creative, design and production partner
for their pre-Oscar party to be held at Spago Beverly Hills on
Tuesday, February 20, 2007, from 6:30 p.m. to 9:30 p.m. XA will
partner with Food & Wine magazine to manage all required
elements of the event to project an elegant, highly stylized and
integrated program at the Spago restaurant including floral design
and lighting treatment. The evening will be an exciting way to
begin the annual celebration of the acclaimed Academy Awards. Joe
Wagner, CEO of XA, states, "We are thrilled to have a relationship
with Food & Wine magazine. We are proud that XA will be given
the opportunity to showcase design logistics and production
capabilities to support their pre- Oscar party." Marketers spent an
estimated $171 billion in event marketing in 2005, up 3% from the
previous year. In addition, 96% of marketing executives reported
that they use events in their marketing mix according to PROMO's
survey of event marketing executives. (Source: PROMO Magazine,
April 2006) About XA XA is a holding company for several
wholly-owned subsidiaries, one of which is The Experiential Agency,
Inc., an Illinois corporation. The Experiential Agency, Inc. has
offices in Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World." Forward
Looking Statements This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. In particular, when used in the preceding
discussion, the words "believes," "expects," "intends," "will,"
"anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning
of the Act and are subject to the safe harbor created by the Act.
Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are
forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Shipp XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
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