XA Produces the First Annual Cookie Magazine Smart Cookie Awards April 30, 2007
April 27 2007 - 7:00AM
PR Newswire (US)
NEW YORK, April 27 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC
BB: XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by Conde
Nast's Cookie magazine as the event agency of record for the design
and production of the Smart Cookie Awards. The event will take
place on April 30, 2007, at the Morgan Library in New York City.
Immediately following the presentation, the magazine will host
guests at a reception. As the event marketing agency, XA will
partner with Cookie magazine to design and develop all required
elements of the awards program. XA will create environments
emblematic of Cookie's message and style. XA will be responsible
for the creation of video tributes, technical direction, stylish
stage and set design and bringing the pages of the magazine to life
throughout the evening. Cookie magazine created the Smart Cookie
Awards to honor extraordinary mothers who have made a significant
impact in the lives of women and children. This year some of the
honorees include Cynthia Nixon, Marcia Gay Harden, Mariska
Hargitay, Liya Kebede and Sharon Stone. Joe Wagner, CEO of XA,
states, "It is an honor to be chosen by Cookie magazine and be an
integral part of their first annual awards ceremony. We are proud
that XA will be given the opportunity to showcase our design
logistics and production capabilities to support the Smart Cookie
Awards." Marketers spent an estimated $171 billion in event
marketing in 2005, up 3% from the previous year. In addition, 96%
of marketing executives reported that they use events in their
marketing mix according to PROMO's survey of event marketing
executives. (Source: PROMO Magazine, April 2006) About Cookie
Magazine Cookie showcases all the best for your family, featuring
fashion, home, travel, entertainment and health for parents and
their children. With a clean, stylish design aesthetic, Cookie
believes that being a good parent and maintaining your sense of
style are not mutually exclusive. About XA XA is a holding company
for several wholly-owned subsidiaries, one of which is The
Experiential Agency, Inc., an Illinois corporation. The
Experiential Agency, Inc. has offices in Chicago, New York and Los
Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, public and media
relations, design and production services. Since 1989, the XA team
has been the creative force behind prestigious, national projects
for such clients as The NBA, Disney, McDonald's, British Telecom,
Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline. In 2003 and 2004, Special Events Magazine ranked
XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
+1-312-239-2370, Web site: http://www.expagency.com/
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