VIDA Tequila Launches in New York, Chicago and Miami Markets
June 05 2007 - 3:36PM
PR Newswire (US)
Taste. Breathe. Live. VIDA. NEW YORK, June 5 /PRNewswire/ -- VIDA
Tequila announces the much anticipated launch of its ultra premium
brand in the New York and Chicago markets. Miami, Tennessee and New
Jersey arrivals are scheduled for later this quarter. VIDA, a
family-owned company, combines the traditional tequila- making
process with modern and efficient methods of production, blending
ultra-premium tequila unlike anything else on the market. THE
SECRET TO VIDA TEQUILA: THE HEADS & TAILS PROCESS VIDA is
distilled in the fifth largest distillery, by capacity, in the
world. During the distillation process, VIDA tequila separates and
discards both the heads and the tails of the agave plant. Most
tequilas on the market today discard only one or the other, due to
time and costs constraints. This is the secret which allows VIDA to
be placed into the ultra-premium category. HEADS. At the
distillery, the top portion of tequila, the "heads" is removed,
which is the unpleasant tasting compound similar to the metallic
taste found in many other tequilas. HEART. During the second stage
of distillation, the most pure and flavorful part of the agave
emerges, "heart" of the pi�a, resulting in the ultra premium taste
and rich flavor. TAILS. The final part of the distillation process
removes unpleasant characteristics, such as ethanol, which often
causes headaches and hangovers. THREE STYLES OF VIDA VIDA Tequila
provides tequila aficionados the opportunity to enjoy a pure,
smooth taste in three distinct styles: Anejo (Extra-Aged) - Rich
& Clean Merging the balanced essence of the purest agave and
the best wood, VIDA Anejo is aged in French Oak barrels for up to
24 months and is triple distilled. Rich and clean, the smooth
flavor demands the respect of the most critical connoisseur.
Reposado (Aged) - Sweet & Smoky Stunning in scent with a smooth
and strong body, VIDA Reposado is aged in American White Oak
barrels for up to six months, which brings out its sweet and smoky
flavor with light citrus undertones. The complex agave tones mixed
with oak dominance create a delightful aftertaste. Blanco (Silver)
- Pure & Smooth This crystal tequila is created by double
distilling the agave, which creates smooth undertones. Not mixed
with any other flavors or put through an aging process, VIDA Blanco
is true to the distinguishing flavor of pure agave. All VIDA
bottles are washed in its style of tequila to avoid modification
and the bottle topper is made of oak, not cork, from real oak
barrels. Bottle necklaces are made from 100 percent silk and a
brushed silver coin is embossed with the VIDA icon. Each bottle is
hand-blown by Mexican craftsmen into the authentic Mexican tequila
bottle shape, enhanced with a feminine long neck. The white,
custom-made box merges traditional Mexican craftsmanship with
modern design and the VIDA logo is embossed for a luxury,
ultra-premium feel. THE VIDA EXPERIENCE To continue to build its
brand image and create a timeless, ultra premium tequila
atmosphere, VIDA developed VIDA VIP Lounges for exclusive and
celebrity guests. The d�cor creates a luxury tasting experience,
featuring white modern furniture and crystal chandeliers. The
lounges have been featured at the Sundance Film Festival, New York
and Miami events. Celebrities that have been seen in the VIDA
Lounge include: Teri Hatcher, Star Jones, Jamie Kennedy, Cuba
Gooding, Jr., Diddy, Ryan Cabrera, Lil Jon, Pharrell Williams,
Nelly and Sienna Miller. THE TEAM BEHIND VIDA Lisa and John Barlow,
owners of VIDA Tequila, are some of the youngest owners in the
tequila industry today. The Barlows bring entrepreneurial
experience in real estate and startups to break into the new market
of ultra premium tequilas, with a fresh twist. "We are going to
expose consumers to a new level of tequila they haven't experienced
before. VIDA will change the way consumers perceive tequila," said
John Barlow, CEO. DISTRIBUTION VIDA Tequila is distributed by
Charmer Sunbelt Group, one of the nation's leading distributors of
fine wines, spirits, beers, bottled water, and other non-alcoholic
products. Empire Merchants distributes VIDA in New York City and
Distinctive Wines & Spirits, LLC, distributes VIDA in Chicago.
Both are members of the Charmer Sunbelt network. "We are very
excited to launch VIDA Tequila in New York. As the tequila category
continues to rise, VIDA is positioned to do extremely well as it is
a high quality luxury tequila that appeals to the consumer who
wants the best," states Fedele Miranda, President of Empire
Merchants. ABOUT VIDA TEQUILA VIDA is properly authorized by the
Mexican government, as well as by the Tequila Regulatory Council,
to operate under the Norma Oficial Mexicana (NOM) 1460. VIDA
Tequila is the only tequila in the United States market that the
Mexican Government will allow to have tequila in the brand name.
VIDA Tequila is kosher and carries the official kosher seal on the
bottle. VIDA Tequila distinguishes itself from other tequila brands
by offering their website in both English and Spanish. For more
information on VIDA, visit http://www.vidatequila.com/. For press
inquiries please contact Alison Krzys at 312.239.2336 or or Erica
Domesek at 212.625.9191 or DATASOURCE: VIDA Tequila CONTACT: Alison
Krzys +1-312-239-2336, , or Erica Domesek at +1-212-625-9191, ,
both for VIDA Tequila Web site: http://www.expagency.com/
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