The new No. 99 Rye Lager will be available
across Ontario in LCBO locations
and at Wayne Gretzky Estates in May
NIAGARA-ON-THE-LAKE, ON,
April 26, 2019 /CNW/ - (TSX:ADW.A)
(TSX:ADW.B) - Wayne Gretzky Estates is pleased to announce the
launch of No. 99 Rye Lager, its first craft beer. No. 99 Rye Lager
will be for sale across Ontario in
May at LCBO stores, Wayne Gretzky Estates, as well as select
Ontario restaurants, and available
more broadly across Ontario this
fall.
"Our goal at the outset was to give hockey fans and beer fans
something new to cheer about," said John
Peller. "As the name promises, No. 99 Rye Lager, brewed with
rye grain delivers the crisp, clean taste of a classic lager with
an extra layer of depth, zest and freshness. There's nothing like
it on the market."
"It feels awesome to be back in the craft beer business" says
John Peller. Although the
Peller family may be most known for their Canadian wines, Company
founder Andrew Peller got his start
in the beer industry. "My grandpa started his career in the 1930's
as a brewmaster at E.P. Taylor Canadian brewing, which led him to
open his own brewery, Peller Brewing Company in 1947, in
Hamilton, Ontario," shares
John Peller. "I'm proud to work with
the Gretzky family to build on this legacy with the launch of Wayne
Gretzky Craft Brewing's No. 99 Rye Lager."
Wayne Gretzky Estates' expansion into the growing craft beer
market builds on the brand's success of delivering premium products
born from cross-category innovation, such as Red Cask Whisky and
Whisky Oak Aged Red wine.
No. 99 Rye Lager has only four natural ingredients and is brewed
locally in Ontario with Canadian
Winter Rye grain that has a unique
hardiness built to survive cold Canadian winters. This grain is
what produces the delicious signature flavour of the No. 99 Rye
Lager, while maintaining the classic Canadian lager style.
Hockey icon Wayne Gretzky has
played a key role in the development of all the products offered by
Wayne Gretzky Estates. "I love the refreshing taste of our new
easy-drinking No. 99 Rye Lager," said Wayne
Gretzky. "I worked closely with our Master Brewer,
Joshua Beach. I am truly excited to
share it with fellow Canadians."
Joshua Beach, Wayne Gretzky
Estates' Master Distiller, is also the Master Brewer for the new
No. 99 Rye Lager. "After years of crafting Wayne Gretzky whisky, I couldn't imagine
anything better than also creating a lager worthy of Wayne's legacy
as a true Canadian icon," said Joshua
Beach.
About Wayne Gretzky Estates
Wayne Gretzky Estates
produces award-winning wines in Canada from the finest grapes grown in the
Okanagan and Niagara wine regions. The same Canadian soils that
produce great grapes also grow grains that are used to produce
small batch Wayne Gretzky No. 99 Canadian Whisky that is finished
in red and ice wine casks along with other craft spirits. Building
on the success of Wayne Gretzky's
wine and whisky program, Wayne
Gretzky's Craft Brewing brews innovative version of
approachable styles.
About Andrew Peller Limited:
Andrew Peller Limited
(ADW.A/ADW.B) is one of Canada's
leading producers and marketers of quality wines and craft spirits.
The Company's award-winning premium and ultra-premium VQA brands
include Peller Estates, Peller Family Vineyards, Trius, Thirty
Bench, Wayne Gretzky, Sandhill, Red
Rooster, Black Hills Estate, Tinhorn Creek, Gray Monk Estates,
Raven Conspiracy, and Conviction. Complementing these premium
brands are a number of popularly priced varietal offerings, wine
based liqueurs, craft ciders, and craft spirits. The Company owns
and operates 101 well-positioned independent retail locations in
Ontario under The Wine Shop, Wine
Country Vintners, and Wine Country Merchants store names. The
Company also operates Andrew Peller Import Agency and The Small
Winemaker's Collection Inc., importers and marketing agents of
premium wines from around the world. With a focus on serving the
needs of all wine consumers, the Company produces and markets
premium personal winemaking products through its wholly-owned
subsidiary, Global Vintners Inc. ("GVI"), the recognized leader in
personal winemaking products.
SOURCE Andrew Peller Ltd.