A&W Launches New Restaurant Concept for Urban Diners
August 13 2010 - 1:00PM
PR Newswire (Canada)
VANCOUVER, Aug. 13 /CNW/ -- A&W Revenue Royalties Income Fund
(TSX: AW.UN) VANCOUVER, Aug. 13 /CNW/ - A&W Food Services of
Canada Inc. launches a new national concept for urban areas with
the opening of its restaurant at 778 Robson Street in Vancouver at
3pm PT today. Since its founding as Canada's first drive-in chain
in Winnipeg in 1956, A&W has continually re-invented itself.
Today there are over 713 locations located in shopping malls or as
free standing restaurants with drive-thru service. With more and
more Canadians living and working in Canada's growing urban
centres, this new "urban A&W concept", brings the iconic burger
family and frosty mugs of legendary A&W Root Beer(TM) to a new
group of customers. Today's grand opening in Vancouver will be
followed over the next few months with several downtown locations
in Toronto and Montreal, and more in Vancouver. "We are excited
about this new A&W restaurant concept for our urban customers,"
said A&W President and CEO Paul Hollands. "We are committed to
providing A&W's great taste, quality and service to a new
generation of busy, fun-loving customers who appreciate Teen
burgers, ice cold A&W Root Beer(TM) and fresh hand-made onion
rings. Working with one of the most experienced design firms in
North America, FRCH from Cincinnati, A&W has created an urban
restaurant that is current and relevant for today, a new variation
of the classic and popular A&W designed to appeal to urbanites
living or working near the new restaurants. At the same time the
heritage and the history of A&W comes through. In addition to
The Burger Family, A&W's urban restaurants will offer a
selection of salads and several new chicken sandwiches, one being a
Spicy Chipotle Chicken sandwich; free wi-fi; self-serve ordering
kiosks and a significant waste-reduction initiative. A&W is the
first quick service restaurant chain in Canada to offer customers
the convenience of self-order kiosks, which were initially
introduced on a trial basis at Vancouver's busy airport earlier
this year. Located at the front of each restaurant, the kiosks will
allow customers to use their debit or credit cards to quickly and
efficiently place their orders. The new design will also see the
menu boards removed from the back wall, and will be placed on the
counter with bold photos to facilitate easy ordering for
multilingual customers. As part of a strategic commitment to reduce
waste, the new restaurants will feature environmentally conscious
packaging such as reusable French fry baskets and smaller food
wrappers, reusable frosted mugs, china plates and stainless steel
cutlery instead of paper or plastic and complementary energy
conservation measures. As a result, the average urban restaurant
will reduce its consumer paper waste by over 5,000 lbs per year.
Advanced exhaust equipment will reduce power and gas usage by 30%
and new Energy Star fryers will provide an additional 45%
reduction. A&W is focused on rapid restaurant expansion plan
for the urban concept, with 5 more locations opening between
Vancouver, Toronto and Montreal by year end. "We are really excited
about our next generation restaurant. Urban consumers have told us
they want the great taste of A&W Teen Burgers(TM) and we are
delivering. We are scouting for great, convenient locations in
Vancouver, Montreal and Toronto," said Rob Fussey, Director Urban
Concept Development. A&W Food Services of Canada Inc. is 100
per cent Canadian owned and is one of the strongest brand names in
the Canadian foodservice industry. A&W is the nation's second
largest hamburger chain with more than 713 locations
coast-to-coast. A&W Restaurants feature famous trade-marked
menu items such as The Burger Family(R), Teen Burger(R) Chubby
Chicken(R), and A&W Root Beer(R). For more information, please
visit www.aw.ca. Alex Chapple, 604-739-7500 or C: 604-512-6095,
achapple@hoggan.com; Or Karen Cook, 604-739-7500 or C:
604-551-9074, kcook@hoggan.com
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