A&W hosts Classic Car Events at A&W Restaurants Across Canada to Support the Multiple Sclerosis Society of Canada on August 26,
August 23 2010 - 9:00AM
PR Newswire (Canada)
VANCOUVER, Aug. 23 /CNW/ -- VANCOUVER, Aug. 23 /CNW/ - What?:
A&W Food Services of Canada is hosting its 2nd annual Cruisin'
for a Cause fundraising event for the Multiple Sclerosis Society of
Canada at more than 700 restaurants across the country. $1 from
every Teen Burger sold on August 26 goes to the MS Society. Last
year A&W was proud to raise over $400,000. Various events
across Canada will include: - Classic car rallies - Car hop relay
races - A&W Root Beer(TM) chugging contests - Great A&W
Root Bear visit and photo opps - Opportunity to purchase
fundraising donation cut outs - MS Info Booth / Representatives
Who?: Paul Hollands, President and CEO, A&W Food Services of
Canada Ken Mayhew, Chief Development Officer, Multiple Sclerosis
Society of Canada MS Society of Canada clients and representatives
Local government representatives Local A&W franchisees and team
Local car clubs When?: Thursday, August 26, 2010 Kitchener: 8:00 AM
- 9:30 AM Regina: 11:30 AM - 1:15 PM Calgary: 3:00 PM - 4:45 PM
Maple Ridge: 6:30 PM - 8:00 PM Where?: Kitchener: A&W
Restaurant - 933 Victoria Street North, Kitchener, ON Regina:
A&W Restaurant - 2701 Avonhurst Drive, Regina, SK Calgary:
A&W Restaurant - 3663 12th Avenue NE, Calgary, AB Maple Ridge:
A&W Restaurant - No.100-22805 Lougheed Hwy, Maple Ridge, BC
Why?: Multiple sclerosis is the most common neurological disease of
young adults in Canada. Canada has one of the highest incidence
rates of multiple sclerosis in the world - research and support for
people with MS and their families is critical. Cruisin' for a Cause
creates an opportunity for Canadian baby boomers who grew up
enjoying warm summer evenings in their cars at A&W drive-ins -
often with the radio blaring and trays of Teen burgers, hand-made
onion rings and icy cold mugs of A&W Root Beer delivered by car
hops - to revisit those fond memories and support the Multiple
Sclerosis Society of Canada. Alex Chapple, Account Manager, Hoggan
& Associates, C: 604.512.6095, E: achapple@hoggan.com
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